Agency 212
Advertising Agency in New York, NY
When it comes to marketing a product or service, everybody is searching for the Rosetta Stone. The magic bullet. The secret ingredient. Of course, so are we. Every day, we toil over what might differentiate us from the pack. And then it hit us.tell the truth. At all costs. If we tell the truth to your clients, to your employees, to your investors, and most importantly, to you, everybody wins. Nothing could be more simple, or more powerful. Agency212 is a complete-service general advertising agency. Our specialty, besides being brutally honest, is doing nice work. The type of work you can be proud of. Work that makes money. Work that turns inventory, puts heads on beds, butts in seats work that garners respect and results simultaneously. And nothing else.
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About Us
read moreEarly in 2005 after a series of acquisitions, The Tucker Partnership became a mini-boutique holding company and changed the name of the main company to Agency212. As in the area code. The idea was very simple. Agencies are only as good as the talent they recruit. All our capital goes down in the elevator at 5 (maybe 6) everyday. And although we are certain true talent may like to fish and perhaps rope horses during their vacations, the truth is they want to be in New York City to apply their talents.
Fashion
read moreFinding the unique voice that is inherent in every brand, we create work that is strategically correct, clever and artistic. Copy that people actually want to read or listen to. Visuals that make people stop, look and think. Respect for the brand and respect for the consumer are the reason why our work is often referred to as smart. Our Brand Strategists excel at creatively unearthing unique brand strategies that will sometimes identify a new category to create instead of competing in an endless sea of competition.
Strategic Marketing and Advertising
read moreAgency212 has developed a three-step planning protocol called "Inside/Outside Planning." The protocol serves to distill the many thoughts, opinions and goals of client, agency ("inside") and potential customers ("outside") into a single-brand promise that is distinctive, ownable and actionable. This process will also help us to identify a strategy that will allow us to create a category of sorts as opposed to competing with the big guys (read: Big Bucks). Inside/Outside Planning is a thorough, introspective and fun process that has a track record of helping to uncover new ideas and insights that have the potential to increase sales.
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