Baby Phat

In 1998, Kimora Lee Simmons was the natural choice to create, direct and establish the new denim label. She knew the brand's success would rely on her capability to merge the worlds of high fashion and hip-hop. Kimora's experience as a top fashion model, her marriage to Russell, her innate sense of style and her affinity for the finer things in life, would put Baby Phat at the forefront of the urban luxury movement.