Blue Mandolin Marketing
Advertising Agency in Greensboro, NC
Blue Mandolin Marketing is a complete-service advertising and marketing agency delivering all creative and strategic services for tiny to medium businesses, from marketing research, strategy, and comprehensive marketing plans, to creative services such as print design, web development, social networking, and video production. Our business model is a bit different from traditional advertising agencies. Rather than incurring costly overhead with a huge team that may or may not be utilized on a daily basis, Blue Mandolin instead builds experienced teams to meet the specific requirements of each personal customer.
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Blue Mandolin Marketing
read moreBlue Mandolin realizes that ROI should be a critical measure for determining the effectiveness of marketing programs and strategies to get the lowest CPQL (Cost Per Qualified Lead) as possible while retaining brand integrity. That is why before we start the print design process, we first validate that the placement and message are based on solid marketing strategy. Only then do our experienced design professionals present that strong message in a visually stunning way, ensuring the most for your marketing dollar.
Blue Mandolin Marketing
read moreEven the most creative and appealing marketing message will fall upon deaf ears if it is not placed in the correct media outlet. Often times, media sales reps try to be "all things to all people, " ensuring businesses that their particular media outlet is the best way to reach their specific target audience. Not always so. Blue Mandolin works with all media outlets as an impartial advocate for your business. Using industry resources and trend analyses, we determine the best marketing channel for your objectives, develop an appropriate frequency schedule to reach your audience, and negotiate the best rates to fit your budget.
Blue Mandolin Marketing
read moreBlue Mandolin believes that in order to build a strong brand, one must also build strong relationships with the owners of that brand. That is why we continually strive to develop strong, long-lasting relationships in order to best serve our clients. I find that your team offers a tremendous balance between great creative work and good business sense - a combination extremely rare in the agency world. Our marketing efforts have been better coordinated and our message more clear, reinforcing the Jeffco brand and company image in the beauty industry.
Blue Mandolin Marketing
read moreWith so many products and services competing for attention in today's marketplace, it is essential that your business makes its communication clear and memorable. But it is not just snappy headlines and sizzling body copy that make your company stand out against competitors, but also how your message evokes an emotion that compels the audience to act. Blue Mandolin Marketing will not only write killer copy that jumps out at your target audience to grab their undivided attention, but will also conceive new, unique, and creative concepts to see that your message is perfectly clear to those who need to hear it.
Blue Mandolin Marketing
read moreWith increasingly limited retail shelf space available, it is more important than ever that your product stands out among its competition. Developing an appealing, enticing product label, packaging, or Point-of-Purchase display takes more than just a beautiful look and feel. It means creating a design that will speak directly to your target audience and cuts through the clutter of competitive products by jumping off the shelf into their hands. Blue Mandolin considers everything when designing a package or POP display, keeping in mind that its design must also fit its use.
Blue Mandolin Marketing
read moreBlue Mandolin understands that even the most attractive promotional design can miss its target if not based on sound marketing strategy. That is why before the creative stage of a project begins, we first address fundamental marketing principles, ensuring that not only will your program "say things right, " but more importantly "say the right things." By first asking the right questions, Blue Mandolin gains an insight into how your current customers find, request, and purchase your products. It is only after we understand your business that we apply years of experience and proven marketing techniques to achieve your goals.
Blue Mandolin Marketing
read moreA classic mistake of unsuccessful marketing programs is to neglect, or wrongly define, the particular target audience that the program is designed to reach. Blue Mandolin avoids this mistake by clearly defining target markets before creative design is even considered. Utilizing available resources and research methods, we can develop a detailed profile of your target customer, including demographic characteristics, habits, attitudes, and preferences. This approach enables Blue Mandolin to gain better insight into the minds of target audiences and determine best method to reach them with a meaningful marketing message.
Blue Mandolin Marketing
read moreWith so much talk about Search Marketing, Social Media, and Click Conversion, it is sometimes hard to know where to start to build a strong Online Marketing Strategy for your company. A clearly developed e-Strategy will help your company sell its offerings outright, attract qualified leads, or develop valuable, meaningful relationships with new and existing clients. While tactics to drive traffic to your site are extremely important, no amount of traffic will convert visitors to prospects if the site is not engaging.
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