Bruce Clay

read morePay-per-click advertising provides the quickest way to bring new traffic and revenue to a website. While search engine optimization generates free traffic, it takes time to see results. But paid ads can provide near-instantaneous results. The results of a PPC campaign greatly depend on how well it is managed. Our expert SEM consultants will manage your complete project from keyword selection to bidding. Our full search ad services can cover search engines like Google and Bing, social media sites such as Facebook, LinkedIn and YouTube - or wherever you can best reach your target audience.

read moreGet to know some of the key people at Bruce Clay, Inc. who keep things going on a day-to-day basis. Get to know our main players. Our blog has been a respected source of search marketing information and insights since 2006. You can also subscribe to receive free email updates. Whether we're forming new partnerships, announcing new products or simply bettering old ones, our press section will help you stay on top of all the latest news at Bruce Clay, Inc. See our Press. Bruce Clay's office in Tokyo, Japan offers the same level of service and quality of staff that have garnered us industry respect in The States.

read moreSocial media has changed the business world. Suddenly, marketing a business isn't just about talking to people, it's about talking with people. The one-sided sales pitch is now a multi-directional community conversation. The power to control the brand message has largely been removed from a business's hands. Social media marketing, or SMM, is all about engagement. It's a business's opportunity to connect with clients and build a long-term customer relationship built on communication and trust. Today, the customer-business power relationship is skewed toward the customer, with every individual able to publicly voice concerns and garner media attention, as every person is now a media publisher.

read moreSearch Box: The box where you type your search query, or whatever it is that you're looking for. In this case, it's bouquets. Search Verticals: Links to the vertical search engines, the specialized ones that narrow your search to a specific type of result, such as images or news. Page Count: The number of web pages Google found that match your search query in some way. In Figure 3-1, we have a lot of pages in our results. Organic Results: The listing results from a general search of Google's index, with algorithms applied to determine relevance.