Cannella Response Television
News & Media Agency in Los Angeles, CA
Media Buying and Analysis: Long-form or short-form, broadcast or cable, we're DRTV experts with low rates and high-profile media availabilities. Along with CRT's proprietary MediaStar software, CRT's buyers use traditional DRTV doctrine and extensive station and daypart analysis to recommend rollout strategy and bottom line campaign media improvements. Feasibility, Development & Marketing: The cash register must ring. DRTV is far different from general advertising and therefore offers must be positioned accordingly. Pricing, premium and upsell strategies are critical to your success. CRT's management supplies new DRTV entrants (entrepreneurs, corporations, advertising agencies and producers) with the proper direction in the early planning stages.