Cannella Response Television
News & Media Agency in Los Angeles, CA
Media Buying and Analysis: Long-form or short-form, broadcast or cable, we're DRTV experts with low rates and high-profile media availabilities. Along with CRT's proprietary MediaStar software, CRT's buyers use traditional DRTV doctrine and extensive station and daypart analysis to recommend rollout strategy and bottom line campaign media improvements. Feasibility, Development & Marketing: The cash register must ring. DRTV is far different from general advertising and therefore offers must be positioned accordingly. Pricing, premium and upsell strategies are critical to your success. CRT's management supplies new DRTV entrants (entrepreneurs, corporations, advertising agencies and producers) with the proper direction in the early planning stages.
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Cannella Response Television
read moreFounded in 1985 by Frank Cannella, the company has accumulated years of DRTV experience by working with a vast group of well-regarded and notable DRTV marketers. The company's focus on creating new media opportunities that produce Television driven sales results has propelled the agency's growth and continues to drive its success today. As the vanguard in the DRTV industry, Cannella Response Television has repeatedly brought innovation to the direct-to-consumer media space. Our partnership with Cannella Response Television over the years has been invaluable.
About Us
read moreThroughout our history, Cannella Response Television has led the performance based television industry by continuously innovating to meet the needs of marketers in an increasingly complex media environment. We provide the scale our clients need to drive customer acquisition, and to support online efforts and offline retail traffic, resulting in nearly a billion dollars' worth of sales through direct-to-consumer and retail sales channels annually. The dynamic nature of performance based media requires an agency to have intimate knowledge of marketplace trends and campaign performance.
Drtv
read moreAs one of the most established and experienced DRTV agencies in the US, Cannella provides short-form, mid-form and long-form performance based media planning, buying and management services. We supply our clients with access across 1,100 local broadcast stations, national and regional cable networks and our proprietary network of CPA TV media inventory. But we also provide the insight, analytics and experience to understand how to best put that inventory to use in order to maximize the ROI potential for a successful television campaign.
Drtv
read moreThe Business Development Executive ("BDE") is responsible for pursuing and establishing relationships with prospective customers and converting them into new clients. The BDE is adept at identifying opportunities, cultivating strong relationships, conveying the Company's value proposition and closing new business within a hands-on/entrepreneurial environment. The Account Executive partnering with a team of Media Assistants and partners with Media Buyers to manage short and long form direct response television campaigns by serving as a liaison between clients, senior management, vendors, and production companies to ensure campaign success.
Drtv
read moreThroughout the company's history, Cannella Response Television has fostered a team oriented culture which is evident in how we are organized, the people we hire, our workflow processes, the design of our workspace, and how we manage working relationships. The nature of our business requires a high degree of interaction among employees on a daily basis requiring each and every employee to work in a collaborative and supportive fashion. Interaction with client marketers and business partners are equally critical and frequent and we take pride in the work we do to produce results and maintain the industry's best working relationships.
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