Catalyst

B2B Contractor in Providence, RI
B2B Contractor in Providence, RI We are Catalyst, a complete-service B2B brand consultancy and marketing communications company. Why two distinct disciplines under one roof? Because our guiding principle is 'Get the brand right, then get the best communications. We provide our international and national B2B customers proprietary methodologies that encompass brand research, brand development, brand alignment and brand communications. Chemistry books define a catalyst as: a force that provokes or speeds significant change or action. That is us. We are brand catalysts. We are communications catalysts.

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Address
275 Promenade # 275
Providence, RI
02918
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About Us
read moreIt's tough out there. And the challenges you face grow more complex every day. Like customers who demand more and more for less. Or global competitors who leverage price as their primary strategy. Gone are the days when you could expect to win by improving product quality, adding new services or shaving costs. Those victories are too short-lived. On the other hand, your brand - who you are, your sense of purpose and your unique brand promise - can help create authentic distinctions not easily copied by competitors.
Catalyst
read moreThe days of "random acts of marketing" are over. Catalyst, working with your team, helps define and prioritize implementation activities and develops appropriate actions to successfully launch your new brand promise to external constituencies. The tools and techniques that define activation today are more complicated than ever before, so providing an optimal plan requires insight and stewardship.
Catalyst
read moreCatalyst helps define and prioritize implementation activities, and develop appropriate actions to successfully align all employees, practices and operations with the brand purpose and promise. The most enlightened B2B organizations now consider employees as a core audience of their brand marketing campaigns - as they should. It is easy to get caught up in the language of brands as if they are somehow separate from the organizations they represent. But brands are only sustainable when the things they stand for are consistently brought to life by employees for customers.
Catalyst
read morePurpose articulates your brand's essential reason for being, the higher human benefit it brings to the world. Research shows that those who center their business on improving people's lives have a growth rate triple that of competitors. If B2B companies want better business results, their brand has to stand for something compelling and meaningful. Our goal is to help your organization define its purpose, translate it into a customer promise, and then activate it - inside the organization and out.
Catalyst
read moreThe goal of the Brand Research phase is to obtain a systematic understanding of the perceptions, mindsets, attitudes and motivations surrounding the brand from "inside-out" and "outside-in" perspectives - relative to the market and competition. Our comprehensive process uncovers the insights we need to define your brand purpose (the business's essential reason for being, the higher order benefit it brings to the world) and your brand promise (the differentiated value you offer your customers). From a third-party perspective, we will also help you investigate the marketing landscape in order to better understand trends and competitive influences impacting short- and long-term branding efforts.
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