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You have the correct stuff innovative products and services that make your competitors drool, a dedicated team that would take a bullet for the nice of the firm, a comfy leather chair in your reception area that screams sit in me, and a cheery can-do attitude complemented by your nice looks. The mix is there, but potential customers can't find your firm, and your current pool of customers have no idea what you're selling. Worse yet, your current marketing plan has transgressed to spending money on efforts that don't pay off, but you do not know why.