Deyongs Boots & Western Wear

Moss Deyong began Deyong's Shoe & Leather Repair in downtown Newport News in 1953. The business primarily serviced the 1000's of employees of Newport News Shipbuilding with quality repair for their workboots. By 1955, Deyong's added retail goods to understand the requirements of the workers by carrying products such as wallets, handmade leather goods, shoe care products, and even basic wellington style workboots. By the late 1950's, spurred on by numerous client requests, Deyong's expanded its offerings into western wear items, mainly boots.