Elements

Graphic Designer in New Haven, CT
Graphic Designer in New Haven, CT Set up in January 1999, Elements is a complete-service company focused on delivering effective visual and written communications for businesses of all kinds. We currently have grown by delivering strategic, creative and efficient answers to the most perplexing brand-messaging challenges. We currently have succeeded by recognizing that the crowded environment where most brands live is an opportunity to be different, to be better. We're guided by the simple premise that - at the end of the day - it's about real and measurable results.

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New Haven, CT
06513
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Elements
read moreWe are collaborators, problem-solvers and trusted partners, and we have spent over two decades building a solid team of graphic design and digital marketing communication experts. We work in tandem with companies and organizations of all sizes and from a wide variety of industries providing a full range of marketing and graphic design services.
About Us
read moreOur experienced staff is comprised of creative thinkers and doers who love to collaborate with our clients and each other. As a mighty, tight-knit team, we are all involved in every project - no detail is too small. When you call, we pick-up - gone are the layers between you and your creative team. We have mastered the art of working within our clients' budgets and timelines, no matter the size of the project. We love to tackle design challenges and get results that exceed our clients' expectations.
Our Process
read moreOur first step is to meet with all key stakeholders to intake project details and define the scope of the work. We ask all the fundamental questions. After questioning, we listen closely, investigate and delve below the surface until we arrive at a well-defined list of objectives and goals, deliverables and an agreed-upon schedule. This becomes our creative brief and the measure to which all deliverables are critiqued against. We take a strategy-first approach to brand development by helping clients identify their niche in the market, reviewing the competitive landscape and establishing a consistent brand across multiple platforms.
Strategy
read moreThrough research and analysis, we learn how people feel about things today to gain insight into what will work tomorrow. Identifying these areas of opportunity leads to the creation of a plan that puts your brand - its history, process, and products - into a cultural context that will further refine your brands narrative. At Elements, we start with research. We conduct surveys and focus groups to the extent you desire. We use market data to give insight into what is working or not working for your competition.
Package Design
read moreDesign does make a difference. By creating compelling packaging that is strategically positioned, beautifully designed, and expertly crafted, Elements can contribute to your brand in a way that is proven to boost sales. Elements has expert knowledge of package design from beginning to end: defining your target market, completing market research, focus groups, naming, developing structural solutions, design, production and printing. Consumers are overwhelmed with more choices than ever before. Packaging sets your product apart, attracting your customers, informing them, and helping them make smart decisions.
Social Media Marketing
read moreIntegrating and adapting new technologies and social media's best practices can benefit you in the tumultuous online battleground. Steadily engaging your audience and communicating your brand messages clearly to your customers is our approach to growing your business. First, we create and identify specific goals and measurable objectives that provide the direction of your social media strategy to serve as a benchmark for your success. We then begin research and analysis and armed with this information, we identify the social media platforms that will be the most beneficial for your business, find your unique tone of voice, create a content calendar with the right "mix" of posts to reach all our identified audiences with each of our key messages.
What is brand identity and why
read moreIt's a promise that you make to your customers - you convey that promise with your unique combination of a logo, words, typefaces, colors, personality, price, customer service, aesthetics, attitude, voice, and every aspect of the customers experience and interaction with your product or service. All these parts of your brand work in unison to deliver the essence of what your company stands for - from the cleanliness of your storefront, to the smiles on the faces of your employees as we conduct business with them to the quality of your business card you put in our hand.
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