Elizabeth Arden Red Door Salon

To make her establishment stand out from the other store fronts on Fifth Avenue, she installed a pretty, bright red door, and to match herself to her prestigious new business, she adopted a new name - Elizabeth Arden. Word of her wonderful treatments - massages that relaxed and rejuvenated, products that made skin feel clean, refreshed and left it glowing - traveled through social circles in the city, and soon, socially elite ladies were flocking to her salon for products and treatments.