Emissary Communications

read moreStrong PR PR remains the most important marketing function almost any company can undertake. Marketing Only when PR establishes your market credibility can other marketing activities be truly maximized. Supportive Social Media Gain a following for another marketing channel once you're known because of PR. There exists a dizzying array of old and new jargon for marketing and all of it is billed as a must-do. Certainly, many of them are important but not all of them are applicable even most of the time.

read moreToday, a photo is worth more than a thousand words but, only if it's commercial-grade, not shot on iPhone, and avoid stock photos. Instead, use authentic shots like every shot you see on this website - shot by Emissary's subsidiary. Blog writing is important but increasingly for most brands it's about quantity and not quality. Well, Google says it's about quality first but, quantity also plays a factor - as does being consistent about it. Emissary can help.

read moreEmissary writes it all and this includes newsletters, blogs, social posts, data sheets, brochures, application notes, whitepapers, ebooks, presentations, etc., etc. - including some basic graphic design. If you're already successful with PR and marketing, and no longer falling on deaf ears, it's time to consider whether an ad program can help accelerate customer growth: from magazines to Google Ads or social media ads. Today, a photo is worth more than a thousand words but, only if it's commercial-grade and not shot on iPhone, as some like to suggest.

read moreGoogle has pretty much said if you want to show up high on their results for searches, then be sure high-quality sites are linking to yours. Routinely, this means news / media sites that are visited by customers you're targeting because they value such news. Win the media's attention and this starts to shape link-building in a truly authentic way. Some companies can benefit from industry analyst relations - where we target influencing the influencers. Industry analysts must be aware of industry occurrences, which means industry players.