Erickson Market Research
B2B Contractor in Chicago, IL
Erickson Research was established on the idea that market research is about providing deep insights to assist you make smarter decisions. We believe a great market research company does more than compile colossal amounts of data. A great market research company uncovers the story in the data, because that is where the real insight can be found. These are ideas we take seriously. Whether it's market segmentation, a brand research study, or any other kind of business-to-business market research, our customers see us as their trusted tell-it-like-it-is resource. And that is what we will do - even if that means telling you what you do not want to hear.
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Erickson Market Research
read moreOur team of experts has spent decades understanding what makes people do what they do and then connecting that to our clients' value proposition. Our work hands you the roadmap, showing what you need to offer, to whom, and at what price. Our deliverables are focused on telling the story in the data. We are experts at sifting through huge data sets, complex statistics and consumer conversations and translating it all into something you can truly understand and act on. We view our projects as a group effort, regardless of team member seniority.
About Us
read moreWe find that the most successful engagements are those where our researchers and our client's project team work collaboratively throughout the project to ensure that everyone shares the same goals and is working from the same information. During the project, frequent formal review and approval are part of the work process, as well as regular informal communication between you and our project team. Whenever possible, we prefer to have face-to-face project kick-off meetings. Sitting down with your team allows for a better shared understanding of the project objectives and process for everyone.
Market Research Services
read moreErickson Research provides a full range of quantitative and qualitative market research services. Every project we do is designed and managed by experienced researchers who live and breathe marketing and market research. We don't do cookie-cutter research and we don't have a "proprietary method" that we force into every project. Instead, we start with the problem and craft the best research solution because that's the only way to deliver the market insight you need to do your job.
Find the Right People
read moreOur team of marketing, research, and business experts help you pinpoint the buyers whose needs fit with your product or service and represent a sizable enough market to be lucrative. We are highly skilled at getting into the minds of buyers. And while we know it's important to listen to what they say, it's often what they don't say that speaks volumes. We aim to get a closer view and uncover what they need, even when they can't quite articulate it. That's why observing their behaviors, watching them go through their ordinary routines and identifying the gaps — areas where things can be improved or tasks can be made easier — is so valuable.
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