Firecracker PR
Public Relations in West Covina, CA
Earn access to top-notch marketing and public relations resources without breaking the bank. Firecracker can assist you meet your marketing goals at a price up to 50% less than traditional agencies. We do this by keeping our overhead and ongoing costs low, and pass on the savings directly to you. And unlike specialty agencies, we're not married to any one particular form of marketing. We choose the best service to suit your requirements. For example, an SEO company will only know SEO. They will advocate only SEO for your requirements, no matter what.
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About Us
read morePrior to starting the firm, I worked client-side at a few technology companies, including hardware and software ones. I noticed that tech firms, since by their nature were started by product-focused people (engineers, coders, etc.), were not great at storytelling. With such a brilliant idea in mind, and having beta-tested my thesis for a couple of years, I decided to quit my job in 2007 and work on Firecracker full time. I had heard numerous complaints from companies that their PR agencies would write one press release a month and call it a day.
Software-as-a-Service
read moreIf we think about PR as a spectrum of difficulty, getting press for a physical device like a consumer electronics product is on the easy end. The reason is because SaaS is hard to conceptualize in the minds of reporters, due to the nature of the product. Our proven successful model focuses on Step 2-Thought Leadership-of our 5-step "Ignites" process. Airdroid is a leading software as a service provider of mobile device management solutions for Android devices. Upon engagement, they had never done sustained media relations before.
Artificial Intelligence
read moreArtificial intelligence (AI) is changing our personal and business lives. Yet few other terms have lost their impact due to overuse. Break free from the marketing jargon and generate sustained awareness through Firecracker's 5-step "Ignites" process. One of our AI clients is Beyond Limits, a startup spun off from NASA's JPL. When they hired us in 2017, they had just closed their Series B for $20m. Since then, we have secured for them 94 pieces of media coverage in outlets such as Wall Street Journal, Financial Times, ZDNet, Forbes, Fortune and many others.
Content Marketing from Firecracker
read moreSpend far more time figuring out how you're going to promote your content before actually creating it. The team at Firecracker PR researched and curated the best websites related to dogs, and we gave them an award that we created.
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