Francis SEO
B2B Contractor in Grand Rapids, MI
In the B2B world, qualified sales leads are like gold and prospecting for them takes a tremendous amount of money and time. Yet, even if you have legitimate prospects, timing is everything. Whether you're seeking to sell a product, piece of equipment, or land a new customer for your company, you need to be there when they start considering alternatives early in the business-to-business buying cycle, and long before they tell anyone to begin shaping perceptions. No marketing strategy does that better than B2B search engine optimization.
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Francis SEO
read moreAccording to research by Google, 71 percent of B2B buyers start their search with unbranded queries. They're using generic terms that describe the problem, product, service, issue, location, and/or industry. Your company name isn't in the query. Will you be found for unbranded search? That's where we help clients shine. According to research by Corporate Executive Board, B2B buyers have completed 57% of the buying process before they're even willing to talk to a salesperson. By that time, they've already chosen who they're going to talk to.
B2B Marketing Analytics
read moreWe use marketing analytics to maximize site visitors. To optimize conversion rates. To maximize leads. To increase revenue. We love data. Most marketing agencies don't. Typically, there's a lot of excitement about a redesign, a new branding look, a new website. A tremendous amount of time and money goes into such things. But rarely does as much time and effort go into analyzing the success (or failure) of such efforts. We're different. While a new branding effort or new website might yield improvements, we know we can find gold in what you've currently got.
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