Franco Public Relations Group
Public Relations in Detroit, MI
Franco Public Relations Group is one of metro Detroit's leading independent public relations companies. We're a generalist agency with broad-based knowledge and have been headquartered in Detroit since our establishment in 1964. During our more than 4 decades of work we currently have conducted a complete array of public relations programming across many industries. We currently have represented organizations huge and tiny whose interests vary from local to global. Customers include major automotive manufacturers and providers, retailers, professional-service firms, associations, non-profit organizations, entertainment firms and educational institutions.
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Franco Public Relations Group
read moreWhether you use one or every service we offer at Franco, strategic planning and program management are core parts of our integrated communications programs. They're the bow that ties everything together. The program management expertise we've developed through working with many large, complex and diverse organizations means we have the knowledge and experience to ensure all details are taken care of when bringing your vision to life. When there are multiple projects running simultaneously and dozens of plates in the air, we keep everything flowing seamlessly, while always monitoring, analyzing what's working and recommending ways to improve performance and results.
Who We Are
read moreFranco is an integrated communications agency that builds strategic programs for B2B and B2C clients in a variety of industries with a local, national and global reach. Our integrated programs include a wide range of PR, marketing, digital and creative services. Strategy and program management tie everything together, with data and analysis woven into every program from the onset. We deliver "big agency" programs while simultaneously being flexible, attentive and nimble. We thrive on the principles of traditional public relations while embracing the combination of data driven, people powered integrated communications.
Public Relations
read moreWe're rooted in PR - which makes us excellent at the people-powered, relationship and instinct elements of our work. But we've evolved our approach over our five-plus decades to remain at the forefront of a changing industry - combining PR, marketing, social media/digital, design, video and analytics to deliver integrated communications programs that drive organizational performance. While we excel at media relations, our integrated approach to PR also enhances the reputation of your organization, complements and improves your existing marketing, leverages corporate social responsibility efforts, enriches customer relationships and supports recruiting efforts.
Marketing
read moreIt takes the right blend of creativity and strategy to move people from awareness, to consideration and ultimately to buy-in of your brand, product, mission or service. We use technology and data to obtain insights into your audience and develop marketing plans to find, convince, keep and engage them every step of the way. From multi-faceted consumer-facing programs to comprehensive B2B campaigns, our integrated marketing programs drive action and generate results that positively influence your bottom line.
History
read moreAnthony M. Franco Inc. gains momentum and lands Stroh's, a Detroit institution and one of the agency's most prominent clients throughout the 1970s and 1980s. Other notable clients of the time include Domino's Pizza and Kmart, homegrown brands that the agency helps expand in their formative years. Anthony M. Franco Inc. is the first Michigan public relations firm to be recognized among J. R. O'Dwyer Company's top 40 independent national firms. The agency remains fully independent to this day. Anthony M. Franco Inc. departs the Book Building for the newly constructed Detroit Renaissance Center, becoming one of the building's original tenants.
Advertising
read moreThe tried and true methods of traditional advertising (billboards, print ads and radio and TV spots) certainly still have a place in modern-day strategies, but digital advertising has given brands new ways to better target and entice desired audiences. We can help you track your return on investment and keep that newly discovered audience in the pipeline and coming back for more. With algorithm changes resulting in declines in organic reach and consumers who are increasingly savvy and skeptical of brands, reaching the right person, at the right time, with the right message is paramount.
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