Goldstein Group Communications

read moreAt GGC we solve the toughest problem known to B2B marketers: drawing a straight ROI line from marketing to sales. We do this by improving the sales & marketing funnel in ways that drive down the cost of marketing. Our high impact branding and lead generation programs are designed for technical, B2B companies that are seeking more powerful ways to find and keep customers. To those marketers seeking to Rise Beyond, join us. These truly are the golden days of B2B marketing, where the technology exists to blend "right brain" creativity with "left brain" analytics to build programs that are powerful - and proven.

read moreIt's never been more difficult to get a prospect's attention than it is today. Effective campaigns must be built on a message that's not only differentiated and compelling, but presented in a way that demands attention, that breaks through. GGC has its share of awards on the shelf for creativity, and you can see our Wow creative work throughout our Portfolio. But the real "win" for us is the 7+ year average client relationship that's 2-3 times the industry average.

read moreWhen building the marketing machine, it's easy - and tempting - to focus on the tactical elements. Often, though, companies struggle with the earliest fundamental question that drives marketing- a message that's compelling and differentiated. GGC works with clients to define their total Message Architecture, using customer interviews, executive workshops and market research to build a differentiated platform around their only/trigger/switch themes.

read moreAs part of a branding and identity program, GGC creates effective naming strategies and logo designs that carry your brand forward through any channel of distribution. Logos/identities form the platform for any successful marketing/branding initiative. Should your identity be descriptive or tied into emotion? Should it be similar to a competitor, or deliberately separate? When should a division carry its own identity, or be built on a brand that's folded into the main corporate parent?