Hiremax

Norm Bobay, founder and president of hireMAX, started Life Perspectives International (LPI) in 1991 situated in Fort Wayne, IN. They offered, on a national basis, management testing and development programs and candidate pre-screening services with an emphasis on sales staff. They packaged in software format The Total Salesperson Profile measuring three key areas of sales: Skills, Behaviors and Motivations. In July of 1996 they became known as Baden Employee Selection & Development Services, a subdivision of Baden, Gage and Schroeder (BG&S) a huge privately held Fort Wayne, IN Consulting group.