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Blue Cross Blue Shield of Georgia has consistently served the health care requirements of Georgians since the 1930's. Known for its stability and endurance in an ever-changing and challenging marketplace, the Georgia Blue plan is a trusted health care leader throughout the state. Blue Cross Blue Shield of Georgia together with its branded affiliates supplies health care services to more than 3. 3 million members. The original entity, the Atlanta Blue Cross Plan, was established in 1937. Shortly thereafter, in 1939, the Savannah Plan was established, followed by the Columbus Plan in 1946.