Jsdebord

Branding is more than just a firm logo or a label on a product. Branding is who you are and what makes you distinctly different from the rest of your competitors. It is the emotion that is felt by your customers and customers when they recognize you in the crowd of a highly populated marketplace. Corporate branding is distinct and memorable and without it, the organization has no way to differentiate its products and services, and consumer choices would essentially be arbitrary.