Lessing-Flynn Advertising

read moreMarketing is all about change. It occurs when you combine innovation and vision with action and doing. That's what we can help your brand do. There are plenty of pretty decent ad agencies out there. But if you want game-changing marketing strategies and ideas that help move the needle, let's chat. How does an ad agency hang around for more than 100 years? By embracing change. Lessing-Flynn was among the first ad agencies in Iowa to advertise on radio and television, use computers, and use e-mail.

read moreWhen a guy named Paul Lessing opened the doors in 1907 (yeah, THAT 1907), he built the company around smart, creative storytelling. Since those early days, a few things have changed - like radio, TV, email, the internet, mobile phones and social media. But our simple approach of getting the right story in front of the right audience is still what we do today (it just happens a lot faster and in ways that are a lot cooler). And, if you're interested in history, take a gander through some of Paul Lessing's original blog writings he printed and mailed it every month because.

read moreHave your eyes glazed over yet? It's ok. Buzzwords make us sleepy too. Hey, we're all about bringing excitement and change to your brand through decisive action. But action without strategy is like a hotdog without a bun. Our team of creative, strategic thinkers is ready to strategize with you to determine goals, capitalize on opportunities and conquer markets. We think of strategic planning as an opportunity to step back and see the big picture. A strategic plan is an outline to success. Brand.

read moreIf you really break advertising down, there are two basic parts, the message and the delivery vehicle. Media is basically the delivery vehicle. It used to be that media was simple. Print. Radio. TV. Outdoor. Not so much anymore. Today there are an unlimited number of ways to reach an audience (or even an individual) with your message. Doing it the most effectively is the trick. After more than 100 years, we've gotten pretty good at it - even with all the newfangled stuff! Too often, media plans are just regurgitations of what has been done in the past (sounds kinda gross, huh?).

read moreYour brand's creative captures the distinct look, feel and voice of your company or organization. It's the style, colors, images, logos, stories and messages that represent who you are to distinguish you from the competition. The trick? To develop a meaningful and cohesive creative strategy that reflects the spirit of your company, culture, history, products and team. You need some words? We've got 'em. We're patient, good listeners and fantastic storytellers. Plus, we stay current to trending phrases to make sure your brand isn't making any linguistic faux pas.

read moreUntil artificial intelligence has advanced to the point where it can pick up the phone and interview a customer, negotiate a sponsorship or create a video that convinces someone to buy a product, we plan to continue hiring the smartest, most creative-thinking and strategic marketers in the business. If you'd like them to help you market your product or service, we can make that happen. After reading about this elite group below, if you think you have the stuff to be a part of our team, well, maybe you can make that happen by checking out our Careers page.

read moreThe camera is the next keyboard. By the end of the decade, 80% of consumer internet traffic will be aimed at video content, not to mention the explosion of video on social channels like Facebook, Snapchat and Instagram. So, how do you make video part of your story and get it in front of your targeted consumers? We have developed the capabilities to help you not just do that, but make it a meaningful, worthwhile experience for you and your brand. Show, don't tell. The power of video lies in the many dimensions it lends to a story or message.

read moreIt takes time, planning and a smart strategy to develop messaging that will put your company into the media in a positive light consistently. But when you do it right, it can be much more influential than any ad. Knowing how to tell YOUR story AND the story the media wants to tell can be a delicate balancing act. Fortunately, we have the finesse. Influence the influencers. That's what we're talking about here. Maintaining relationships with the people who your customers are paying attention to helps when you have something important that you want them to know.