Limited

The ltd is an iconic fashion retailer that offers high-quality, private-label apparel designed to assist the modern woman succeed. The ltd is well-known as the store concept that started mall-based specialty retailing as we know it. Established in 1963 by Les Wexner and located in Columbus, Ohio, The ltd has served generations of women with a limited range of trend-right American styles. The ltd served as the foundation brand for ltd Brands Incorporated, the mega retail conglomerate which at one time or another included brands such as Bath & Body Works.