Marketing Options
Public Relations in Dayton, OH
Marketing Options has been in business since 1987 and is run and run by Barbara Weber Castilano. We currently have over 30 years of marketing and sales experience with local, regional, international and national firms. We provide over 20 years knowledge in marketing research and plan development, commercial visual communication and over 10 years in Internet marketing including. We specialize in delivering the resources to manage all of your key marketing functions. You can cost effectively use only the services required to suit your marketing requirements.
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Marketing Options
read moreOur mission is to meet the needs of your company by providing comprehensive marketing services as you need them. It's that simple. Our team of engineers and designers are dedicated to demonstrating and simulating your equipment or process with photography, motion graphics, video, technical 3D animations, and virtual reality that explain, teach, and sell. We assist with factory floor layouts, equipment inspection and demonstration. Our marketing focus is solely on helping your heavy-duty manufacturing business to grow.
About Us
read moreMarketing Options is a full service marketing consulting business based in Dayton, OH. Barbara Castilano established Marketing Options in 1987 with a philosophy that all B2B manufacturing companies, regardless of size, should have access to complete professional and integrated marketing support. Marketing Options is a Woman-Owned Small Business (WOSB) and has an active listing on SAM.gov. We have experience as a direct contractor to the U.S. government, and welcome subcontracting opportunities for other prime contractors.
Marketing Options
read moreDeveloping a strategic marketing plan is neither a long, lengthy nor expensive process. It is, however, an important coordinated plan, developed from research that provides a clear road map for your company. We provide several different services depending on your current marketing and business plan. For those companies that have a pretty good handle on where they would like to go, we can finish this with a roadmap, in Excel format that will describe the marketing activities, costs, and estimated results from those programs.
Marketing Options
read moreContent digital marketing costs 60% less than traditional outbound marketing and generates 3x the leads. According to the "Marketing from Mars" report from ExactTarget, nearly seven in 10 consumers (69%) check their email before doing anything else online each day. The report also says about one in four marketers and one in three consumers think brands should invest more marketing time and resources into email. Facebook and Twitter fared less in that regard. No one is ever able to talk to your customers enough.
Marketing Options
read moreAdvertising is expensive - Marketing Options knows that, and is experienced when it comes to developing advertisements that deliver quantifiably with higher open and conversion rates, web hits, calls, and sales. We are proud of the many readership surveys that say that our advertisements consistently deliver better results when compared to others, and delivers high response rates and leads that prove our message, creative, and placement are on target. In the B2B world advertising is very relevant when used strategically.
Marketing Options
read moreWe specialize in providing the resources to manage all of your key marketing functions. You can cost effectively use only the services required to meet your marketing needs, or have us be your complete "marketing department." The services we offer are listed below. We encourage you to browse through to see how our services have helped our many manufacturing clients to grow through digital and traditional marketing methods. Our high performing website looks great, and more importantly, has brought in new business.
Marketing Options
read moreBranding is more than creating a market presence. Branding explains and sells your company's positioning and unique selling proposition in the marketplace and therefore needs to be distinctive, easily understood, and set your product apart from others. We specialize in developing branding solutions that clearly deliver your unique selling proposition to connect with your target audience and motivate your prospects to want to learn more. Critically important, we develop strong brands that help your customers and prospects understand the purpose and strength of your company.
Marketing Options
read moreHaving your installations or innovations published by independent sources is a great public relations tool. Marketing Options has great experience in getting coverage for our clients. We also manage public relations globally for our many international clients in manufacturing industries. Our public relations experience spans many industries where we have excellent relationships with both editors and reporters including: plastics, metalcasting, metal forming, packaging, robotics, automation, materials, chemical, testing and more.
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