Morrison O'Hara Custom Awards

Aloft Hotels is aiming to turn its rock-star brand image up to 11 with Project: Aloft Star. The campaign, which launched June 25, solicits musical artists to upload their videos to Facebook for a chance to perform at the main aspect of the hotel chain's Live In The Vineyard three-day music, wine and food festival in California's Napa Valley in November. It should be no surprise that a direct mail marketing firm like Mostad & Christensen. M&C) runs some effective campaigns promoting its own products and services.