Northwest Ban

read moreIf you have a small business, you need someone who understands what it means to run a small business - and we do. We know that every company is different and requires solutions unique to its circumstances. We know that you work hard for your money, and getting value is critical to keeping your business open and growing. We know that you need to understand what we do and how we do it, so that you can evaluate the results and decide what to do next.

read moreThat, in a nutshell, is the definition of marketing - telling people and businesses what you are offering and how they can get it. And it's one of our biggest strengths. Marketing is education, teaching people about your products and services so they see the benefits for themselves and can decide whether or not to make a purchase. It is often a passive process, using tools like literature, advertising, web sites, etc. Sales, on the other hand, is much more of an active process, convincing someone to act on the information they've gathered and resulting in an actual purchase.