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Finding success in business can be an adventure not unlike the wilderness. The finest business opportunities, like the finest fishing, photography, hunting, hiking or rafting, are often away from the beaten path. Getting there can be challenging. The end results however, are life altering and unforgettable. Advertising, marketing and public relations can be the same way discover the new market niche, match the best ad to the correct client, give a reporter a new angle, and what was once a long hike becomes an experience of wonder and profitable results.