Raging Artists
Public Relations in Los Angeles, CA
While attending an industry conference, we started asking ourselves if the term PR really conveys what we do within the ad biz. For my part, living in Hollywood, Publicity has a very specific connotation: red carpet photo ops, US magazine covers, customers couch-jumping and going pantiless or multi-sexual for the paparazzi, etc. In the corporate and political sectors, Publicists are more about spin and damage control, focusing on public perception as relates to viability or electability, or both. With rare exceptions (Cannes, the Clios, and anywhere else damage control might come in handy) we currently have a highly different set of objectives for our customers, and we were in pursuit of a term that captured the style and range of our endeavors.