Reagan National Advertising

Outdoor advertising is the only remaining mass medium. Television and radio have huge total audiences but are extremely fragmented between the 100's of available stations, programs, cable channels, and alternate delivery systems such as satellite. To illustrate the effectiveness of a showing, the map below represents the relative origin of automobiles passing by a single poster location. Each billboard icon represents a poster location and each dot of corresponding color shows the home address of each car which passed by that structure.