Refreshweb Internet Marketing

read moreWhen your money - and your business - are on the line with paid search, you need professional help. That's why our Google Ads agency hires only certified Google Partners. We use our experience and expertise to get your company 1) the most search traffic, 2) MORE qualified sales leads, 3) at the greatest cost efficiency, using 4) the right PPC platforms for your best prospects.

read moreTo meet your company's paid search needs, we use a proven PPC consulting seven-step process that begins with understanding your business, and continues with exceptional ongoing service and account management. No two clients have the exact same PPC needs, so we start by asking questions and listening. Our PPC consultants want to learn about your business and your products/services. Once we know where our cost/lead and cost/conversion targets are, we can better define your PPC budget. After all, we have to create a plan that will work for you financially.

read moreA good keyword list is a window on the needs and vocabulary of your prospective customers. Writing content around those needs and vocabulary can result in important wins for your company. Often, the keyword list developed by RefreshWeb and your company reveals hidden pain points - topics that drive significant numbers of prospects to Google to find a solution. These are often terms a business wouldn't have considered if they were defining their own keywords, but they represent a wonderful opportunity to draw in searchers who may not have known that your company offers a solution.

read moreAudit your website performance with an eye to improve your visibility on the web, prioritize your keyword list and develop a plan to put specific keywords on specific pages. And to do so in a way that gets around your competition. Determine your key performance indicators and develop metrics and dashboards to measure them. We want a tool to review the effectiveness of your website. Based on the feedback we get, we recommend improvements on an ongoing basis. We work with you to design a performance dashboard that tells you who is coming to your website, what information they are accessing and what they want from you - a white paper?

read moreEverything RefreshWeb does is built from a well-researched keyword list. Google's search business, whether organic or paid search, is driven entirely by words. The words people use when searching for products or services like yours. The words people use when describing a problem they have or a solution they need. The words that differentiate your company from the millions of others out there. The choices you make about the words you use on your website, in your ads, and on your social media walls will become your identity, as far as Google - and everyone who searches online - is concerned.