Scene Magazine

Many businesses have to make hard decisions about their advertising and marketing budgets. Recent proliferation of print media along the northern Front Range has muddied the market, leaving business owners wondering how to spend their dwindling advertising dollars effectively. Dailies are expensive and here today and gone tomorrow. Weeklies, most of which are new to the market (RH Weekly, Loveland Connection) boast high print runs. However, these publications suffer from low readership numbers, pickup deficiencies and must recycle 40% or more of their print runs at the end of each week.