Spanish Matters Translation Services

Targeting the US Spanish-speaking market is an obvious decision for any business. Although the Latino population controls 8% of US spending, most businesses neglect this lucrative market segment. Furthermore, polls have showed that the Spanish-speaking community overwhelmingly prefers websites and advertisements in Spanish, and that they are much more likely to discuss in-language ads to be important in their purchasing decisions. Despite these telling statistics, less than 1% of all U. S. Websites are in Spanish.