We Are Nuts
Gift Shop in Saint Paul, MN
Twenty-two years ago this October, my wife and I purchased a nut packaging machine, a scale, and a bunch of freshly roasted cashews and mixed nuts. We had one client, 3M. We used a typewriter to build a price list, I drew the WE ARE NUTS 'Nut Guy, made loads of copies and mailed them to every 3M building whose address we could find. The response we received absolutely floored us. Orders from 3M employees and their friends and family flooded in as fast as we could fill them. Needless to say, we had stumbled onto something larger than we could have dreamed.
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read moreTwenty-nine years ago this October, my wife and I purchased a nut-packaging machine, a scale, and as many freshly roasted cashews and mixed nuts as we could find. Having no prior clientele to sell to that first season, we focused our efforts on the Minnesota Mining and Manufacturing Company (now 3M). Using a typewriter to create a price sheet, I was able to cut and paste (literally) the WE ARE NUTS 'Nut Guy' I had drawn to the header, thereby creating our store's first ever customer mailing. Copies upon copies later, we sent out the mailing to every 3M building address we could track down.
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