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Hmmm.interesting question because you see all these SEO firms out there, possibly in the dozens of thousands now, all vying for their particular piece of the search engine optimization pie. Well, just to make sure we're all on the same page here while analyzing the question, let's look at what these SEO firms actually do. Generally speaking, they aid their customers achieve better search engine result page (SERP) rankings over time according to the relevant keywords under consideration.