Zinc Solutions

read moreWe create exceptional brand experiences that make valuable customer connections through mobile-ready websites, multi-channel ecommerce, and social focused marketing. We use our personal experiences and interests to define our company values and offerings. Our roots are grounded in entertainment, fashion, sports and digital lifestyle categories so working with our partners and connecting with their audience comes naturally. The key to our success is that we embrace collaboration and demand that our strategists, designers and project managers work closely and directly with our clients through an iterative and agile process.

read moreZinc creates much of the content for the websites we build, and also provide ongoing digital marketing content for our clients. By delivering consistent and valuable content such as videos, industry articles, info-graphics, whitepapers, blog posts and social media, we are able to communicate our clients brand stories and attract consumers that tend to avoid traditional advertising. Our digital marketing campaign process uses accurate real-time data to constantly track, analyze and optimize how our individual tactics and overarching campaign are preforming.

read moreOur team of Strategy Consultants provides in-depth evaluations and actionable solutions to expand your business and drive revenue. With a minimum of 10 years experience in ecommerce, our seasoned consultants keep abreast of the most innovative and impactful strategies in the industry to help your business engage customers, build brand loyalty, and ultimately increase conversion rates. Zinc loves community. With social networks and user-generated content forming a major part of the web's fabric, we work with global brands to develop effective strategies: to reach out to new and existing audiences, to understand in detail how companies are perceived, or even to bring entirely new communities together.

read moreWe use our marketing savvy to ensure your brand and message reach your customer through multiple channels - and remains consistent. An odd mix of brand police and marketing watch dog. We combine buyer-centric research with competitive analysis to help you create buyer personas that identify your customer's challenges and map where and how they search for solutions. With the buyer's journey mapped out, we use keyword analysis and social listening tools to learn the language they speak and identify the conversations you need to join.

read moreA strategy for market leadership starts with a vision; but even a visionary needs help drafting plans for a framework that will actually work. So we'll ask questions, question the answers-scrutinize any idea that could make you more competitive. Our competitive analysis services are developed with that in mind. We perform an extensive industry survey and analysis to gauge exactly how your brand, products, and services are perceived against your competition. We provide both short-term and long-term recommendations for meeting core objectives and securing top market positioning.

read moreToday's B2B buyers are on the hunt for information. Your job as a marketer is to provide them with the content they're looking for at any stage in their journey-but first you have to understand who they are and what they need to know. Through a process of concept development, final execution and quality assurance, Zinc designers create some of the world's most distinctive and compelling interfaces. With our focus on innovation, creativity and meticulous attention to detail, we deliver a unique level of quality across web sites, applications, social media and more.