BMG Designs

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How can we help you today?

We pride ourselves with over 34 years of quality design and marketing. Have a look.

OUR WORK CONTACT US

Welcome!

Trained Dog
•   research proves that positive feelings toward a brand are directly related  
to the number of advertising exposures.
•   It’s clear that creating a strong advertising message is only a start. The more you repeat it, the stronger it gets.

Helping you build a strong image is something we do on a daily basis with a variety of clients. We develop strategic and creative planning to help your company or your product break through the clutter of today’s marketplace.
If you need help creating a strong advertising message that sinks in;
give us a call, give us a call, give us a call.

ABOUT US

Our Agency

WHERE WE'VE BEEN, WHERE WE'RE GOING!

About Us

 Founded in 1982, Breeden/McCumber has over 200 years of combined experience in advertising, graphics, marketing, public relations and sales. Principals Don Breeden and Brad McCumber along with their talented staff have worked hard to become one of the largest, and most dedicated full-service agencies in South Texas.


Breeden/McCumber is a leader in the creation of innovative, aggressive and effective advertising campaigns for a wide variety of clients. With an award-winning, highly creative and fully staffed art department, in-house electronic production facilities and an experienced media buying department, Breeden/McCumber is truly a full-service agency.


Mission

Brand New Ideas! Our goal is to build strong brands to help generate new business and success for our clients in today’s competitive marketplace.

What's New

Blue Sinus App for Android

WrightSinusChoice.com

SombreroFest App for Android

SombreroFestival.com

Capabilities

Image is Everything!

BRANDING

Sound familiar? Well, it is and it’s very important to understand that strong brands can drive success in a competitive market and become your organizations most valuable asset.

We help you build a strong image for your brand.

Image is your company’s personality; it’s made up of your name, the price of your product, your packaging and even your style of advertising.

Remember, your image creates a perception in the mind of the consumer that there is no other product or service in this market quite like you.

Helping you build a strong image is something we do on a daily basis with a variety of clients. We develop strategic and creative planning to help your company or your product break through the clutter of today’s marketplace.

A Strong Image: 

  • Influences the consumers’ buying decision
  •  Can command a premium price
  • Influences the consumers’ buying decision
  •  Builds customer loyalty and trust
  • Helps build market share
  • Builds name recognition

Bi-Cultural Marketing

It would be nice if every consumer spoke the same language or had the same values. But they don’t and never will. We are in the business of making sure that your company’s message and your brand image are delivered to the right target audience in the right language, with the right presentation to transcend ethnic and cultural differences. 

Ambient Marketing & Event Promotion

ALTERNATIVE MARKETING

Traditional media sometimes just does not get into the minds of your consumer and convince them to buy your product.

Now enter ambient marketing–an effective means at pushing your strong brand message in front of consumers to develop even better top-of-mind recall within target audiences. Ever seen an advertising message or slogan trailed behind an airplane? How about a message on your coffee mug at work, or coupon specials on the backs of those rodeo tickets? That’s ambient marketing.

Online Marketing

E-MARKETING
NEW DIRECTIONS

Companies are adjusting their advertising budgets to utilize new technologies to reach their markets effectively and yield a higher ROI.
Integrate your off-line and online campaigns. 
Interactive advertising will increase from 8 percent to 18 percent of marketers' total advertising budgets in five years.*

The vast majority of Americans research products online before making purchases, so use traditional advertising media to direct potential buyers online to learn more and take the next steps in the purchase process. And direct an e-mail campaign to your current customer database to offset the cost of direct mail.

Sources:
Information compiled from “Hottest Marketing Trends for 2008” by Kim T. Gordon of Entrepreneur.com

*Forrester Research

Public Relations

INFLUENCING PUBLIC PERCEPTION

Public relations is the art and science of managing communications between your organization and your consumers to build manage and sustain its positive reputation.

Public is about building relationships and includes:

•   Evaluation of public attiturelationsdes and opinions.
•   Coordination of communications programs.
•   Fostering a positive relationship between your organization and your consumers.

Very simply put, strong public relations encourages the media to say good things about your product/services so that more people buy your product/use your services and think you’re great!

Media & Market Research

COMPETITIVE INTELLIGENCE

We spend an enormous amount of hours for a wide variety of clients doing both media and market research.
Media Research can:
•   Tell you which media your target audiences listen to and watch.
•   Tell you how best to advertise your product.
Market Research can:
•   Identify consumer needs.
•   Measure the reputation of your company among consumers.
•   Estimate the sales of new products.
•   Define your target audience.
•   Determine the strongest and most persuasive approach to the consumer.

NOTEWORTHY

Community Involvement

WORKING TOGETHER

Traditional media sometimes just does not get into the minds of your consumer and convince them to buy your product.

Now enter ambient marketing–an effective means at pushing your strong brand message in front of consumers to develop even better top-of-mind recall within target audiences. Ever seen an advertising message or slogan trailed behind an airplane? How about a message on your coffee mug at work, or coupon specials on the backs of those rodeo tickets? That’s ambient marketing.

Organizations We Support

PROUDLY SUPPORTING OUR COMMUNITY

Don Breeden
•   The Valley Zoological Society (Gladys Porter Zoo) - Executive Board Member
•   Historic Brownsville Museum - Board Member
•   St. Joseph Academy - Past Board Member
•   American Heart Association (Cameron County chapter) - Member/Coordinator
•   25th Anniversary of the Catholic Church of the Valley - Event Volunteer
•   Coastal Conservation Assoc. (Cameron County chapter) - Member/Contributor
•   Ducks Unlimited - Member/Contributor - Sponsor Artist of the Year 1999
•   UTB/TSC Alumni Association - Founding Board Member
•   Brownsville Museum of Fine Arts - Board Member/Contributor
•   Boy Scouts of America - Eagle Review Board
Brad McCumber
•   American Cancer Society (Cameron County chapter) - Past President
•   West Brownsville Little League - Past-Board Member
•   American Heart Assoc. (Cameron County chapter) - Volunteer
•   Brownsville Chamber of Commerce - Event Volunteer
•   Boy Scouts of America (Lower Cameron County Unit) - Volunteer
•   Driscoll Children's Hospital - Past-Board Member
There are many other volunteer services we gladly provide for many of our clients,
favorite service organizations and charities.

Programs and Scholarships

Breeden/McCumber has provided talented young artists and marketing students with internships and scholarships to help them gain invaluable experience in the field of advertising.
•   The Breeden/McCumber Excellence Scholarship Endowment at the
University of Texas at Brownsville and Texas Southmost College (UTB/TSC)
•   The Breeden Art Scholarship at UTB/TSC

Contact Us

Always available.                         

Ready for Cooperation

Phone: (956) 542-5193
Fax: (956) 544-2842 

Brad McCumber
Brad@bmgads.net 

Don Breeden
don@bmgads.net

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