MSPRA 2024 Annual Conference Attendees

Welcome to Michigan School Public Relation Association

Advancing Education Through Responsible Communication

About MSPRA

Exemplary Chapter of the National School Public Relations Association for Professional Development, Collaboration and Membership.

If you’re responsible for communicating with students, staff, parents and local residents about your school, you need MSPRA – even if “communication” is not part of your job title.

News & Announcements

DualMSPRA/NSPRAMembership

MSPRA is proud to be an established chapter of the National School Public Relations Association (NSPRA). In addition to the benefits you receive as a member of MSPRA, being an NSPRA offers a wide range of additional member benefits such as free monthly professional development opportunities, mentor and mentee programs, Accreditation in Public Relations (APR) cohorts, and an online forum to where you can post questions on your job's challenges and receive solutions from your colleagues.

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DickEgli,APRAwardedLifeMembership

At the conference, Mr. Richard (Dick) Egli, APR was awarded a MSPRA Life Membership for his long and significant impact on MSPRA.

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Future Forward: Next Gen School Comms

Thank you to everyone who attended the 2024 MSPRA Annual Conference, "Future Forward: Next Gen School Comms." With 134 registered attendees, this was the largest conference in memory. If you attended the conference and still need to complete the conference evaluation, please do so by Friday, March 15. The evaluation helps the professional development committee plan future conferences.

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Supt. Jeffery Haase has been named the 2023 MSPRA's Superintendent Communicator of the Year

The MSPRA Superintendent Communicator of the Year Award annually recognizes a superintendent for leadership in school public relations and communications. This year’s honoree is Otsego's Jeffrey Haase!

Read More

DualMSPRA/NSPRAMembership

MSPRA is proud to be an established chapter of the National School Public Relations Association (NSPRA). In addition to the benefits you receive as a member of MSPRA, being an NSPRA offers a wide range of additional member benefits such as free monthly professional development opportunities, mentor and mentee programs, Accreditation in Public Relations (APR) cohorts, and an online forum to where you can post questions on your job's challenges and receive solutions from your colleagues.

Read Full Article

DickEgli,APRAwardedLifeMembership

At the conference, Mr. Richard (Dick) Egli, APR was awarded a MSPRA Life Membership for his long and significant impact on MSPRA.

Read Full Article

Future Forward: Next Gen School Comms

Thank you to everyone who attended the 2024 MSPRA Annual Conference, "Future Forward: Next Gen School Comms." With 134 registered attendees, this was the largest conference in memory. If you attended the conference and still need to complete the conference evaluation, please do so by Friday, March 15. The evaluation helps the professional development committee plan future conferences.

Read Full Article

Supt. Jeffery Haase has been named the 2023 MSPRA's Superintendent Communicator of the Year

The MSPRA Superintendent Communicator of the Year Award annually recognizes a superintendent for leadership in school public relations and communications. This year’s honoree is Otsego's Jeffrey Haase!

Read Full Article

Membership Benefits

Professional Development Reduced registration rates at MSPRA seminars and conferences, designed especially for communicators concerned with the future of education in Michigan.
Daily News Feed Often featuring bellwether education-related stories that are making headlines in Michigan (and/or the nation) delivered to your inbox every morning.
Listserv You can access the skills and expertise of our entire membership with just a few keystrokes.

Member Testimonials

Alexandra E. Cash,  Director of Communications Southfield Public Schools
Alexandra E. Cash, Director of Communications Southfield Public Schools Becoming a member of the Michigan School Public Relations Association (MSPRA) has been an incredible journey! It's a supportive community where I've gained invaluable resources and insights to enhance my communication efforts in education.
Headshot of Ashley Kryscynski
Ashley Kryscynski, MSW, Communications & Public Relations Specialist, Washtenaw ISD To say I'm beyond grateful for MSPRA would be an understatement! As someone who did not come from a public relations background, my MSPRA colleagues have offered me a wealth of knowledge and resources so I can best serve my district. They've generously provided support for everything from the mundane to full scale crises, and I know they always have my back.
Zach Harig, Communications & Marketing Coordinator, Hamilton Community Schools Being new to the school PR and communications world, MSPRA helped connect me to experienced professionals and resources to help me learn and better myself. MSPRA helps you develop a list of trusted colleagues that you can turn to in a moment of need or celebration, no matter the situation.
Susan Coney, Executive Director of Marketing and Communications, Kalamazoo Public Schools MSPRA provides top-notch training and resources. But most importantly, its passionate and knowledgeable members are there to provide support, offer suggestions, cheer you on, or lift you up when things are challening. It is a great feeling to know there is a cadre of talented, and caring school PR professionals across the state available at assist when needed. There isn't a better SPRA than the award-winning Michigan chapter.
Karen Heath, Director of Communications, Berrien RESA At MSPRA, we are a family. Members truly care about each other and are always willing to lend a hand. Not only do they understand both the challenges and joys of being a school communicator, but this network of talented professionals also openly shares resources, serves as thought a partner, provides guidance in times of uncertainty, and offers a shoulder to lean on in the most difficult situations. I could not do my job well without the support of MSPRA. I am very grateful and proud to be a member of this association.
Robert Tolbert
Robert Tolbert, MBA, M.Ed. - Dir. School Com. Rel. & Pupil Accounting, Ferndale Public Schools MSPRA has cultivated an environment of collaboration and learning from each other. When faced with a new project or difficult situation, members are always willing to share their knowledge, experience, and resources because, in the end, we are all in this together.

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