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Mobile Page Speed Soon to Be a Google Ranking Factor
Mobile, mobile, mobile—it’s where people spend most of their online time these days: whether their kids are sick and they need to look up flu symptom stat, pay a bill, watch a funny video a friend sent, or even plan their next vacation, people are increasingly grabbing their smartphones and tablets to complete tasks online. 1 Always seeking to better accommodate mobile searchers, Google is...
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Optimizing Meta Descriptions for Google’s Longer Search Results Snippets
Google’s search engine results pages (SERPs) have got a new look—again. This time, however, website owners stand to benefit because the latest format gives more real estate to the organic results. On December 1, 2017, search industry vet and current public liaison for search at Google Danny Sullivan confirmed via Twitter that the company has officially increased the length of its search...
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How to Prepare for Google’s Mobile-First Index
The search marketing industry may not have seen as many algorithmic changes as in 2016, but one trend has remained consistent throughout 2017 and will only become more important as we enter 2018: mobile search. Last year brought the mobile-friendly algorithm update, the expansion of Accelerated Mobile Pages, and the announcement that Google would shift to a mobile-first index. The company has...
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Google to Require Canonical and AMP Content to Match
Starting February 1, 2018, Google will require parity between canonical and accelerated mobile pages (AMP) if publishers want their content to be served as AMP in mobile search results. This is to prevent publishers from using AMP “teaser pages,” incomplete pages that require users to click to the canonical page to access the full content. While AMP is not a ranking signal, having your...
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