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Business Details
50+ Years
experience
Family-Owned Shoe Store Since 1953
Guarantee Shoe Center has been a cornerstone of Bakersfield's retail landscape since 1953, built on a foundation of personalized service and community commitment. As a family-owned business now in its third generation under owner Rosco Rolnick, we prioritize the same values established by our founder: exceptional customer care, employee well-being, and local engagement. Our team of experienced professionals delivers tailored footwear solutions through meticulous foot measurements and a curated selection of top brands. Beyond retail, we actively support the community through initiatives like our 'Shoes for Our Homeless' program, which has donated over 100,000 pairs of shoes since 1993. The store's unique ambiance, featuring hand-painted murals and floors, creates an immersive shopping experience that blends tradition with innovation.

With bilingual English/Spanish staff and a commitment to special orders, we ensure every customer finds exactly what they need. Our decades of expertise, recognized by 30 consecutive 'Best Shoe Store' awards from the Bakersfield Californian, reflect our unwavering dedication to quality and service. From athletic shoes to work boots, we combine product knowledge with personalized attention to meet diverse footwear needs. Through challenges like earthquakes and fires, our resilience has strengthened our commitment to the community. Today, Rosco's daughter Sarah continues the family legacy, ensuring the next generation maintains our standards of excellence.
Services
Shoe Fitting Foot Scanning Special Orders Orthotics Sales Shoe Repair Community Donations Bilingual Service Work Boot Selection Athletic Shoes Fashion Footwear
Details
  • Year established: 1953
Highlights and features
  • Family-owned since 1953 with three generations of footwear expertise
  • Personalized sit-and-fit service with professional foot measurements
  • Extensive selection of men's/women's shoes, orthotics, and accessories
  • Community leader with 100,000+ shoes donated to local homeless programs
  • Free advanced foot scanning technology for perfect fit assessment
What people say
Unparalleled service Perfect fit Wide selection Family tradition Community leader
Services
Shoe Fitting Service
Our professional fitting process combines traditional techniques with modern technology. Certified staff perform precise foot measurements and gait analysis using advanced scanning equipment. This ensures optimal comfort and support for every customer, accommodating special needs and hard-to-fit sizes.
Orthotics Sales
We offer a comprehensive selection of premium orthotic solutions for various foot conditions. Our specialists help customers choose from over-the-counter and custom-molded options that improve comfort and posture. All products are compatible with our footwear collection for complete foot health solutions.
Special Orders
When we don't have your desired style in stock, we'll special order it directly from manufacturers. This service ensures access to specific sizes, colors, and models across all product categories. Customers receive timely updates throughout the ordering process.
People
Rosco Rolnick
Owner
Third-generation owner of Guarantee Shoe Center since 1953. Community leader and former chairman of United Shoe Retailers Association. Founded the store's 'Shoes for Our Homeless' program, donating over 100,000 pairs of shoes. Combines traditional retail values with innovative customer service approaches.
Sarah Rolnick
Buyer
Daughter of owner Rosco Rolnick, continuing the family legacy in footwear retail. Oversees merchandise selection and inventory management. Brings fresh perspective while maintaining the store's traditional service standards. Active in local business community initiatives.
Questions
What makes Guarantee Shoe Center different from other shoe stores?
We combine traditional sit-and-fit service with modern technology like digital foot scanning. Our family-owned business has served Bakersfield for 70+ years with personalized attention and community focus.
Do you offer special order services for unavailable shoes?
Yes, we can special order any style, size, or color directly from manufacturers. Our staff provides regular updates until your order arrives.
What community initiatives do you support?
Our 'Shoes for Our Homeless' program has donated over 100,000 pairs of shoes since 1993. We also partner with national organizations like Soles for Souls to expand our impact.
Do you have bilingual staff members?
Yes, our team includes English and Spanish-speaking associates to better serve our diverse customer base.
What payment methods do you accept?
We accept major credit cards, debit cards, and cash payments. Payment options may vary for special order purchases.
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