Business Details
21 Years
experience
Award-Winning Brand Strategy & Creative Direction
With over two decades of experience in the design and branding industry, I have dedicated my career to crafting impactful brand strategies and creative solutions. My journey began at design firms in Phoenix, Arizona, where I worked with diverse clients ranging from local businesses to major enterprises like Banner Health and Honeywell. Over 11 years as founder of my own design firm, I built brands for startups and established companies, including the City of Gilbert and eBay, while managing complex projects like United Nations websites and global tradeshow activations. At Vonage, where I currently serve as Director of Creative and Design, I lead brand evolution initiatives through acquisitions and oversee all marketing creative and event design.My expertise spans brand strategy, digital asset management, and data-driven creative optimization, with a proven track record of increasing brand awareness by 11% and reducing digital campaign costs by 22% year-over-year. I hold a BFA in Graphic Design from Iowa State University and have received industry recognition including the B2B Marketing Exchange Killer Content Award for interactive experience design.
Services
Brand Strategy
Creative Direction
Event Design
Digital Marketing
Brand Transitions
Details
- Year established: 2005
Highlights and features
- 23 years of experience in brand strategy and creative direction
- Led brand transitions for 8 acquired companies including Vonage
- Award-winning interactive experience design expertise
- Proven 11% YoY increase in brand awareness metrics
- Managed $50M+ annual marketing spend with measurable ROI
Services
Brand Strategy
Crafting comprehensive brand strategies that align with business objectives and market positioning. Our approach combines competitive analysis, audience insights, and creative innovation to establish strong brand identities. Services include brand architecture, messaging frameworks, and positioning strategies that drive long-term brand equity and market differentiation.
Creative Direction
Providing strategic creative leadership across all brand touchpoints. Our services encompass visual identity systems, campaign development, and cross-channel creative execution. We ensure brand consistency while delivering innovative solutions that enhance engagement and drive measurable business outcomes through creative excellence.
Event Design
Creating immersive brand experiences through event and tradeshow design. Our approach integrates spatial design, interactive elements, and brand storytelling to create memorable experiences. Services include booth design, environmental graphics, and activation strategies that enhance brand visibility at major industry events.
Digital Marketing
Developing data-driven digital marketing campaigns that combine creative excellence with performance optimization. Our services include digital asset management, social media strategy, and paid media creative execution. We implement testing frameworks and analytics to continuously improve campaign effectiveness and ROI.
Brand Transitions
Managing brand transitions during corporate acquisitions and mergers. Our expertise includes brand integration strategies, asset migration, and communication frameworks. We ensure seamless brand evolution while maintaining market recognition and customer trust during organizational transformations.
People
Digitalmoxie Creative
Director of Creative and Design
Award-winning brand strategist with 23 years of experience in creative direction and brand development. Expert in transforming brand awareness through data-driven strategies and innovative design solutions. Recognized for leadership in global brand transitions and digital marketing campaigns that deliver measurable business results.
Questions
What industries do you specialize in?
I specialize in technology, telecommunications, and professional services sectors, with extensive experience in B2B branding and enterprise software solutions.
Can you handle international brand projects?
Yes, I have led global brand initiatives across multiple regions, including Europe, Asia, and North America, with experience in cultural adaptation and multilingual brand systems.
What's your approach to brand measurement?
I implement KPI frameworks with quantitative metrics tracking brand awareness, engagement rates, and conversion performance using tools like Adobe Analytics and Marketo.
Do you work with startups or established enterprises?
I work with both, having developed brands for startups while managing enterprise-level brand transitions for companies like Vonage and eBay.
How do you ensure brand consistency across channels?
Through comprehensive brand guidelines, digital asset management systems, and governance frameworks that maintain visual and messaging consistency across all touchpoints.
