Business Details
31 Years
experience
Your Trusted Automotive Marketing Partner in Louisville, KY
Since 1995, Strategic Marketing has pioneered innovative data-driven marketing solutions for the automotive industry. Our proprietary platforms, including Empower, Sales Builder, and Logix, leverage predictive analytics to identify customer behaviors and deliver targeted campaigns. With over 25 years of experience, we combine deep industry expertise with cutting-edge technology to help dealerships maximize ROI. Our team of seasoned professionals brings decades of automotive marketing experience, ensuring clients receive tailored strategies that drive measurable results.As a DMS-certified and OEM-proven partner, we maintain rigorous compliance standards while delivering transparent reporting and actionable insights. Our commitment to excellence is reflected in 16 Dealer Voted Best Direct Marketing Company awards and a proven track record of client success through data-centric approaches.
Services
Empower Platform
Sales Builder
Service Builder
Logix Analytics
Data Mining
Predictive Analytics
Direct Marketing
Customer Retention
Automotive Marketing
Market Analysis
Details
- Year established: 1995
Highlights and features
- 25+ years of automotive marketing expertise with 16 industry awards
- Proprietary platforms developed specifically for automotive dealership needs
- DMS certified and OEM-proven partnership credentials
- Transparent ROI reporting with actionable data insights
- Award-winning team with direct dealership experience
What people say
Game-changer
Significantly expanded
Unparalleled transparency
Efficient targeting
Ultimate marketing tool
Services
Empower Platform
Empower is our automated data mining platform that identifies market opportunities through trigger points in dealership data. It analyzes customer behaviors to deliver targeted communications at optimal times, automating marketing efforts while maintaining personalized engagement. This solution helps dealerships increase sales conversions through data-driven campaign timing.
Sales Builder
Sales Builder optimizes customer targeting by identifying high-potential prospects using predictive analytics. The platform increases close rates through precise audience segmentation and strategic follow-up sequences. Dealerships use this solution to enhance marketing efficiency and focus resources on customers most likely to convert.
Service Builder
Service Builder improves customer retention through lifecycle marketing campaigns. It identifies service opportunities and sends timely communications to maintain dealership relationships. This platform increases service bay traffic while improving customer loyalty through personalized vehicle ownership journey engagement.
Logix Analytics
Logix is our predictive analytics system that processes thousands of data points to identify profitable opportunities. It transforms dealership data into actionable marketing strategies, providing insights that drive decision-making. This platform powers all our marketing solutions with accurate, real-time market analysis.
Direct Marketing
Our direct marketing solutions combine data analytics with creative messaging for maximum impact. Campaigns are tailored to dealership needs using precise audience segmentation and performance tracking. This approach ensures marketing dollars are spent efficiently on customers most likely to engage.
People
Todd Strause
CEO
Todd founded Strategic Marketing in 1995 after working at an automotive marketing firm. He has over 30 years of industry experience and has been recognized as an Ernst & Young Entrepreneur of the Year finalist. Todd focuses on leveraging data to develop innovative marketing products.
Bill Tabor
President
Bill joined Strategic Marketing in 2004 after 8 years with Ford Motor Company. He became President in 2023, leveraging his extensive automotive industry experience to build strategic partnerships and drive company growth.
Chuck Urevick
CFO/COO
Chuck has over 25 years of executive management experience in finance and operations. He joined Strategic Marketing in 2013, bringing expertise in continuous improvement and customer-centric operations from previous roles at Nashua Corporation and Newell-Rubbermaid.
John Getsov
Chief Client Director
John has over 30 years of automotive marketing experience, including roles with Chevrolet, Toyota, and Subaru. He joined Strategic Marketing in 2015 to develop partnerships with Tier II advertising associations and OEM relationships.
Todd Siegel
Vice President of National Accounts
Todd has been with Strategic Marketing since 2010, previously working in sales and marketing roles at Coca-Cola and Thornton Oil. He holds an MBA from Bellarmine University and focuses on building strong dealership relationships.
Questions
What automotive marketing solutions do you offer?
We offer Empower (automated data mining), Sales Builder (customer targeting), Service Builder (retention campaigns), and Logix (predictive analytics) for automotive dealerships.
How does your data-driven approach benefit dealerships?
Our platforms analyze 1,000+ data points to identify purchase behaviors, enabling targeted campaigns that increase conversion rates and maximize marketing ROI.
Are you certified by automotive OEMs?
Yes, we're DMS-certified and have proven partnerships with OEMs like General Motors and Stellantis for dealership marketing programs.
How do you measure campaign success?
We provide transparent reporting with metrics like purchase rate (1% average), deployments per month (26 average), and ROI analysis through our proprietary platforms.
What industries do you specialize in?
We exclusively focus on automotive marketing, serving 9 of the top 10 dealership groups with tailored solutions for sales, service, and customer retention.
