Business Details
46 Years
experience
Your Running Store for Expert Fitting & Community
Swag's Sport Shoes has been a trusted destination for athletic footwear and apparel since 1980. Founded by Swag Hartel, a former elite runner with a deep understanding of athletic performance, the business combines expert knowledge with a personalized approach to footwear fitting. Our team of experienced professionals utilizes a four-step process to ensure optimal shoe selection based on individual gait analysis, activity needs, and injury history. We prioritize customer education about proper shoe care and lifespan while maintaining strong community ties through running clubs, charity initiatives, and sponsorship programs.Our partnerships with leading brands like Brooks Running and commitment to local events demonstrate our dedication to fostering active lifestyles. The store's legacy of excellence continues through its focus on technical expertise, community engagement, and customer-centric service that extends beyond simple product sales.
Services
Men's Shoes
Women's Shoes
Running Apparel
Gait Analysis
Shoe Fitting
Insoles
Socks
Nutrition
Accessories
Sale Items
Details
- Year established: 1980
Highlights and features
- We use a 4-step gait analysis process for perfect shoe fit
- Our team includes former professional athletes with technical expertise
- We host free community running clubs and training sessions
- We offer shoe care guidance and lifespan education with every purchase
- Our store sponsors local running events and charity initiatives
What people say
Expert fitting process
Knowledgeable staff
Community running clubs
Technical expertise
Charitable initiatives
Services
Athletic Footwear
Our athletic footwear selection features top brands like Brooks, Hoka, and Saucony. We specialize in running shoes matched to individual biomechanics through our gait analysis process. Each purchase includes personalized fitting guidance and shoe lifespan education to ensure optimal performance and injury prevention for runners of all levels.
Gait Analysis
Our four-step gait analysis process examines walking patterns and shoe wear to determine ideal footwear. This technical assessment helps prevent injuries by identifying proper support needs. Customers receive detailed explanations of their gait characteristics and corresponding shoe recommendations tailored to their specific running or walking mechanics.
Running Clubs
We organize multiple weekly running events including Sunday morning runs, Tuesday coffee runs, and Thursday trail sessions. These free community programs cater to all skill levels with structured workouts and social engagement. Participants receive hydration support and access to professional running expertise during each event.
Elite Racing Team
Our sponsored racing team features athletes meeting strict performance standards in 5K to marathon distances. Team members receive professional gear and compete in local events while promoting our brand. The program supports both individual athletic development and community running initiatives through competitive racing and outreach activities.
Charity Programs
The Swag Hartel Generosity Initiative provides footwear access to underserved youth and supports global running-related charities. Through partnerships with organizations like the Kenyan Kids Foundation, we promote athletic opportunities while addressing social needs. Our programs combine equipment distribution with wellness education to create lasting community impact.
People
Swag Hartel
Founder
Former elite runner and 1970 British Championships medalist who established the store in 1980. His innovative fitting process combines athletic expertise with personalized service. Continues to influence the store's community-focused approach through charity initiatives and running programs.
Questions
What makes your shoe fitting process different?
Our four-step process combines gait analysis, shoe wear examination, activity assessment, and personalized education to ensure optimal fit and performance.
Do you offer running events for all skill levels?
Yes, our Sunday runs, Tuesday coffee runs, and Thursday trail sessions welcome runners of all abilities with structured workouts and professional support.
Can I try on shoes before purchasing?
We encourage in-store fittings where you can test shoes on our treadmill or in-store walking paths to ensure proper comfort and support.
Do you carry brands besides running shoes?
Yes, we offer apparel, socks, insoles, nutrition products, and accessories from over 30 athletic brands including Brooks, Hoka, and Altra.
How do you support local running communities?
We sponsor events, host free running clubs, provide charity footwear donations, and partner with local organizations to promote athletic participation.
Can I join the Elite Racing Team?
Athletes must meet strict qualifying standards in various race distances and complete our application process to be considered for sponsorship.