Business Details
31 Years
experience
Strategic Marketing Solutions for Business Growth
Day Group has been transforming marketing challenges into strategic solutions since 1995. Founded on the principle of bridging the generational divide between business leaders and marketing teams, our firm specializes in creating Exceptional Customer Experiences (ECX) that resonate with modern audiences. With expertise in brand development, culture building, and digital strategy, we help companies simplify complex marketing landscapes while maintaining authenticity. Our approach combines executive coaching with hands-on consulting to align organizational vision with actionable marketing plans.As authors of The Marketing Gap, we provide frameworks that reduce team turnover and enhance ROI through purpose-driven strategies. Our 30+ years of industry experience have earned recognition including the Better Business Bureau's Torch Award for Ethics in Business. We serve clients nationwide through personalized consulting, visual communications, and the proprietary 7-Point Audit methodology designed to optimize marketing investments.
Services
Brand Development
Marketing Consulting
Executive Coaching
Customer Experience
Visual Communications
Culture Building
7-Point Audit
Personal Branding
Speaking Engagements
Advertising Strategy
Details
- Year established: 1995
Highlights and features
- 30+ years of experience in marketing strategy and brand development
- Certified Marketing Executive and Executive Coach on staff
- Proprietary 7-Point Audit methodology for marketing optimization
- Proven track record reducing marketing team turnover
- Award-winning ethical business practices recognized by BBB
Associations and certifications
- Better Business Bureau Torch Award for Ethics in Business
What people say
Exceptional customer experience
Proven strategies
Award-winning ethics
Personalized approach
Measurable ROI
Services
Marketing Consulting
Our marketing consulting services help businesses develop comprehensive strategies that align with organizational goals. We analyze current marketing efforts, identify gaps, and create actionable plans to improve ROI. Our consultants bring decades of experience across multiple industries to deliver tailored solutions that drive measurable results.
Executive Coaching
Executive coaching focuses on improving leadership capabilities through personalized development programs. We help business leaders enhance communication, decision-making, and team management skills to bridge generational gaps and improve organizational performance. Our certified coaches work one-on-one to develop practical leadership strategies.
Brand Development
Brand development services create strong market identities through strategic positioning and consistent messaging. We help businesses define their unique value propositions, develop brand guidelines, and implement cohesive marketing campaigns that build lasting customer relationships and differentiate them in competitive markets.
Customer Experience
Customer experience optimization focuses on creating memorable interactions that drive loyalty. We analyze touchpoints, train staff, and implement systems to ensure consistent, positive experiences across all customer interactions. Our approach combines emotional engagement with practical service improvements to enhance retention and referrals.
7-Point Audit
The proprietary 7-Point Audit evaluates marketing effectiveness across seven critical areas. This comprehensive assessment identifies strengths, weaknesses, and opportunities for improvement in branding, digital presence, team dynamics, and ROI measurement. The audit provides actionable recommendations to optimize marketing investments and improve overall performance.
People
David Day
Founder
David Day is a Certified Marketing Executive and Executive Coach with 30+ years of experience helping businesses bridge leadership-marketing communication gaps. He authored The Marketing Gap and developed the 7-Point Audit methodology to improve marketing ROI through strategic alignment.
Questions
What marketing services do you offer?
We provide brand development, executive coaching, customer experience optimization, marketing consulting, and the proprietary 7-Point Audit system for marketing effectiveness evaluation.
What industries do you work with?
Our experience spans multiple industries including construction, healthcare, financial services, education, and consumer goods through both agency and consulting engagements.
What is The Marketing Gap?
The Marketing Gap is our proprietary methodology addressing communication disconnects between business leaders and marketing teams through strategic alignment and leadership development.
Do you offer speaking engagements?
Yes, David Day delivers keynote presentations on branding, marketing strategy, and leadership development for corporate events and industry conferences nationwide.
What is the 7-Point Audit?
The 7-Point Audit is a comprehensive marketing evaluation system assessing brand strength, digital presence, team effectiveness, and ROI optimization opportunities across seven critical business areas.
