Business Details
Your Trusted Brand Strategy Partner in Los Angeles
Fazio Agency is a brand strategy and creative consultancy that specializes in building brands that win through its proprietary De-Positioning methodology. Founded on the principle that brands succeed by solving customer pain points rather than mere differentiation, the company combines behavioral science with strategic creativity to align brands with how customers actually buy. With over 100 years of combined experience, Fazio Agency serves Fortune 500s, startups, and SMBs across industries like technology, healthcare, and finance.The team of 25+ senior experts focuses on delivering outcomes through brand architecture, positioning, messaging, and visual identity. Clients praise Fazio Agency for its ability to transform complex organizational challenges into clear, market-leading brand strategies that drive growth and competitive advantage.
Services
Brand Strategy
Brand Positioning
Brand Naming
Visual Identity Design
Brand Messaging
Brand Architecture
Creative Execution
Market Opportunity Analysis
Rebranding
Thought Leadership
Highlights and features
- We pioneered De-Positioning, a methodology that aligns brands with customer buying behavior.
- Our 25+ senior experts deliver outcomes without junior handoffs.
- Proven success with Fortune 500s, startups, and M&A transitions.
- Behavioral science-driven strategies that solve real market problems.
- Client testimonials highlight transformative brand impact and growth.
What people say
Unmatched intelligence
Creative solutions
Profound business impact
Clear positioning
Family-like partnership
Services
Brand Strategy
Fazio Agency develops data-driven brand strategies that align with customer behavior and market opportunities. Our approach combines behavioral science with competitive analysis to create positioning platforms that drive growth. We help organizations clarify their value proposition and create actionable roadmaps for brand development.
Brand Positioning
We create distinctive brand positions using our proprietary De-Positioning methodology. This involves identifying unmet customer needs and crafting positioning statements that resonate with target audiences. Our work ensures brands occupy unique mental spaces that competitors cannot replicate easily.
Visual Identity Design
Our design team creates cohesive visual systems that reflect brand strategy. Services include logo development, color palettes, typography systems, and application guidelines. We ensure visual consistency across digital and physical touchpoints to strengthen brand recognition.
Brand Messaging
Fazio Agency develops messaging frameworks that articulate brand value clearly. We create core messages, tone of voice guidelines, and narrative structures that maintain consistency across all communication channels while resonating with target audiences.
Creative Execution
We transform strategic foundations into compelling creative assets. Our services include campaign development, digital experiences, print materials, and environmental design that bring brand strategies to life across multiple platforms.
People
Alexander Dominic
CEO
30+ year brand strategy expert who has led programs for Fortune 500 companies and startups. Founder of three agencies, he specializes in De-Positioning methodology and competitive brand strategy.
Lily Martini
Head of Client Services
Award-winning marketer with 20 years experience across energy, tech, and healthcare sectors. Focuses on building long-term client partnerships and delivering customer-first solutions through strategic brand programs.
Tom Laplaige
Head of Brand Strategy
Brand strategist with expertise in positioning and messaging for global clients. Combines human development insights with business strategy to create compelling brand narratives for clients like Marriott and JPMorgan Chase.
Craig Bagno
Head of Strategic Excellence
Former global strategy lead at McCann Worldgroup with experience building iconic campaigns for Mastercard and IBM. Specializes in translating big ideas into actionable brand strategies that drive market success.
Mark Jackson-Weaver
Design Director
Visual identity expert with experience creating brand systems for Disney, PepsiCo, and Starbucks. Focuses on simplicity and coherence in design solutions that align with business objectives while captivating audiences.
Questions
What is Fazio's De-Positioning methodology?
De-Positioning aligns brands with customer buying behavior by solving pain points, not just differentiation.
Which industries does Fazio specialize in?
We work across technology, healthcare, finance, consumer electronics, and startup ecosystems globally.
How does Fazio approach brand strategy?
We combine behavioral science, market analysis, and creative execution to build competitive brand platforms.
What company sizes does Fazio serve?
We partner with Fortune 500s, SMBs, startups, and organizations undergoing mergers or acquisitions.
Can Fazio help with rebranding efforts?
Yes, our rebranding services include market analysis, positioning, visual identity, and implementation support.
