Business Details
23 Years
experience
Trusted SEO Consulting Services in Crystal Lake
Founded in 2003, Identity Developments has evolved from a web design firm into a specialized SEO consultancy with over 30 years of combined digital marketing expertise. Our approach centers on integrating organic search strategy with web analytics to create data-driven marketing solutions tailored to SMBs and enterprise clients. We prioritize direct access to senior professionals rather than delegating work to junior staff, ensuring clients benefit from proven industry experience.Our services span SEO strategy development, website audits, and implementation support, with a focus on long-term, scalable results. We serve clients in McHenry County, Chicago, and globally through remote collaboration, maintaining a commitment to transparency and client education throughout our process.
Services
SEO Consulting
Web Design Audit
Domain Name Services
Web Analytics
Digital Marketing Strategy
Details
- Year established: 2003
Highlights and features
- We offer 30+ years of combined digital marketing experience
- Our team provides direct access to senior SEO professionals
- We implement data-driven strategies tied to business objectives
- Our holistic approach integrates SEO with overall marketing mix
- We serve clients globally with localized Crystal Lake expertise
What people say
Exceed expectations
Always innovative
Professional approach
Knowledgeable team
Reliable service
Services
SEO Consulting
Our SEO consulting services develop customized strategies to improve organic search visibility. We analyze current website performance, conduct keyword research, and create implementation plans tailored to business goals. With over 30 years of combined experience, we help clients achieve sustainable search rankings through data-driven decision making.
Web Design Audit
We conduct comprehensive website audits focusing on user experience and SEO fundamentals. Our evaluation covers technical SEO elements, content quality, and usability factors that impact search performance. This service helps identify optimization opportunities while ensuring websites align with current web standards and best practices.
Domain Name Services
Our domain services include registration, renewal, and strategic domain selection through our partnership with eNom. We help businesses secure optimal domain extensions while providing ongoing management support. Our expertise ensures proper domain configuration and protection against unauthorized transfers.
Web Analytics
We implement and analyze web analytics solutions to drive marketing decisions. Our services include setting up tracking systems, creating custom reporting dashboards, and interpreting data to optimize digital strategies. This data-centric approach helps businesses maximize their online marketing ROI through actionable insights.
Digital Marketing Strategy
We develop comprehensive digital marketing strategies that integrate SEO with broader marketing efforts. Our approach combines competitive analysis, audience research, and performance metrics to create cohesive online marketing plans. These strategies focus on achieving specific business objectives through coordinated digital channels.
People
Brian R. Brown
President & Founder
With over 30 years of digital marketing experience, Brian founded Identity Developments in 2003. He previously held marketing roles at Newell Rubbermaid and led search marketing teams at SilkRoad Technology and top agencies. His expertise spans SEO strategy, web analytics, and digital transformation for businesses of all sizes.
Jill Kocher Brown
Vice President
Jill brings extensive SEO experience from Intel and leading search marketing agencies. She specializes in data-driven SEO strategies and has worked with major brands like Samsung and Urban Outfitters. Her focus on measurable results and client education makes her a key contributor to our consulting services.
Questions
What SEO services do you offer for small businesses?
We provide customized SEO strategies including keyword research, on-page optimization, technical audits, and performance tracking tailored to small business needs and budgets.
How do you approach website analytics implementation?
We implement comprehensive analytics solutions that track key performance metrics, set up conversion goals, and create customized reporting dashboards aligned with business objectives.
Can you help with domain name selection and registration?
Yes, we offer domain name consulting and registration services through our partnership with eNom, helping businesses choose optimal domain extensions and manage their domain portfolios.
What makes your SEO consulting different from other agencies?
We combine 30+ years of experience with direct access to senior consultants, data-driven strategies, and a holistic approach that integrates SEO with overall marketing objectives.
Do you work with businesses outside the local area?
Yes, while based in Crystal Lake, we work with clients nationwide and internationally through remote collaboration tools and virtual consultations.
How do you measure SEO campaign success?
We track organic traffic growth, keyword rankings, conversion rates, and ROI metrics through customized reporting that demonstrates the impact of our SEO efforts on business goals.
