Business Details
34 Years
experience
Your Trusted Outdoor Advertising Partner in Amarillo, TX
Choice Media has been a leader in outdoor advertising solutions since our founding in 1992. Our journey began through The Canyon News, where CEO Brad Tooley leveraged synergies to create innovative advertising opportunities. Over three decades, we've expanded from local directories to operating over 800 billboard faces across Texas and New Mexico. Our family-operated business combines traditional and digital advertising with nationwide banner services, serving clients from Amarillo to Waco. With a team of experienced professionals like General Manager Doug Cowan and Sales Manager Diane Goddard, we deliver targeted marketing solutions. Our digital billboard network in major Texas cities provides dynamic advertising capabilities.We maintain industry leadership through strategic acquisitions like Digital Impact Outdoor and partnerships with Swift Outdoor. Our commitment to client success is evidenced by long-term relationships with law firms, performing arts organizations, and financial institutions. We prioritize personalized service, as demonstrated by our custom proposals and nationwide shipping for banner orders. With over 30 years of experience, we continue to innovate while maintaining the trusted service that has made us one of Texas' largest independent billboard companies.
Services
Conventional Billboards
Digital Billboards
Junior Billboards
Custom Banners
Outdoor Advertising
Details
- Year established: 1992
Highlights and features
- We operate over 800 billboard faces across Texas and New Mexico
- Family-operated business with 30+ years of industry experience
- Offer both conventional and digital billboard advertising solutions
- Provide nationwide shipping for custom banner orders
- Maintain strategic partnerships with Swift Outdoor and Digital Impact Outdoor
What people say
Effective marketing campaigns
Personalized service
Successful partnerships
Nationwide shipping
Strategic placements
Services
Conventional Billboards
Large outdoor advertising structures available in standard sizes from 10x30 to 14x48 feet. These static displays provide consistent visibility in high-traffic areas across Texas and New Mexico. Ideal for businesses seeking long-term brand exposure with permanent messaging.
Digital Billboards
High-impact digital displays in major Texas cities allowing dynamic content changes throughout the day. These prime-location billboards support multiple ad rotations and countdown features for time-sensitive promotions. Perfect for campaigns requiring frequent message updates and real-time relevance.
Junior Billboards
Compact 8-sheet advertising solutions strategically placed in Amarillo, Canyon, and Central Texas markets. These smaller-format billboards offer cost-effective local exposure for businesses targeting specific communities. Available in both conventional and digital formats for flexible marketing options.
Custom Banners
Full-color custom banner printing with nationwide shipping available. We produce banners in various sizes with finishing options including grommets, pole pockets, and custom hems. Suitable for both temporary promotions and permanent displays with durable materials for indoor and outdoor use.
Outdoor Advertising
Comprehensive outdoor marketing solutions combining traditional and digital formats across Texas. Our advertising network reaches consumers through strategic placements along major highways and in urban centers. Services include campaign planning, design assistance, and performance tracking for measurable results.
People
Brad Tooley
President/CEO
With over 30 years in outdoor advertising, Brad founded Choice Media through strategic acquisitions starting with The Canyon News in 1984. He oversees company operations and maintains key client relationships.
Doug Cowan
General Manager
Joined in 1996, Doug manages daily operations and has been instrumental in expanding the billboard network to over 800 faces across multiple states while maintaining quality standards.
Diane Goddard
Sales Manager
Leading sales operations since the 1990s, Diane manages directory sales and advertising solutions with deep market knowledge that benefits client marketing strategies across Texas.
Shanna Tooley Jones
Sales Manager
Joined in 2011, Shanna manages the Lubbock office and specializes in creating effective advertising campaigns tailored to West Texas businesses from her location in Tuscan Towers.
Kent Hilton
Art Director / Operations Manager
Handles creative design and production operations, ensuring visual excellence in all advertising materials while managing technical aspects of billboard and banner installations.
Questions
What advertising solutions do you offer?
We provide conventional billboards, digital billboards, junior billboards, and custom banner printing services.
Which areas do you serve?
We operate in Amarillo, Lubbock, Waco, San Angelo, Odessa, Abilene, Wichita Falls, and surrounding regions.
What's the difference between digital and conventional billboards?
Digital billboards allow dynamic content changes while conventional billboards feature static displays with larger visibility.
Can you create custom banners?
Yes, we design and print custom banners with finishing options like grommets and pole pockets.
What industries do you work with?
We serve law firms, performing arts organizations, financial institutions, and various local businesses.
