Business Details
19 Years
experience
Award-Winning Non-Toxic Nail Care System
Vb Cosmetics was founded in 2007 by Dr. Vivian Valenty, a bio-organic chemist with over 35 years of experience, who identified a critical need for safer, non-toxic nail care solutions. Recognizing the harmful chemicals prevalent in traditional nail products, Dr. Valenty developed a revolutionary system that combines scientific innovation with natural ingredients to deliver high-performance, long-lasting results without compromising health. Our award-winning 4-step systemNail Prep, Base Coat, Nail Lacquer, and Top Coatdries in just five minutes and provides chip-free wear for seven days or more. As pioneers in eco-conscious beauty, we prioritize sustainability through cruelty-free, vegan formulations, nitrocellulose-free technology to prevent yellowing, and eco-friendly manufacturing practices in Chandler, Arizona.With over 70,000 five-star reviews, our commitment to quality is evident in every product. We extend our mission through partnerships with organizations like WeForest and the Girls Opportunity Alliance, emphasizing environmental stewardship and educational empowerment. Backed by a dedicated team, including Director of Education Silva Nahabedian, we ensure both professionals and consumers achieve flawless nails while adhering to the highest standards of safety, ethics, and transparency.
Services
Nail Lacquers
Base Coat
Top Coat
Nail Prep
Revive Solution
Mini Kits
Pouches
Gift Cards
Details
- Year established: 2007
Highlights and features
- We pioneered the first nitrocellulose-free, non-yellowing nail system in 2007.
- Our 4-step system dries in 5 minutes with 7+ day chip-free wear.
- All products are cruelty-free, vegan, and free from harmful chemicals.
- Formulated by a bio-organic chemist with 35+ years of scientific expertise.
- Sustainable practices include eco-friendly packaging and global reforestation partnerships.
What people say
Quick-drying
Non-toxic
70,000+ 5-star reviews
Vibrant colors
Long-lasting wear
Services
Nail Lacquers
Vb Cosmetics's Nail Lacquers offer a wide range of vibrant, high-pigment colors designed for durability and quick-drying performance. Formulated without harmful chemicals, they provide 7+ day chip-free wear. These vegan, cruelty-free lacquers cater to both professionals and DIY enthusiasts seeking salon-quality results at home.
Base Coat
Our Base Coat creates a durable foundation for nail polish, enhancing adhesion and longevity. Specifically designed for natural nails, it prevents staining and yellowing while maintaining flexibility. This step ensures a smooth canvas for color application, promoting a flawless, long-lasting manicure.
Top Coat
The Top Coat seals manicures with a high-gloss finish, protecting against chipping and abrasion. It dries quickly without requiring UV lamps, delivering a durable, non-yellowing shine. This nitrocellulose-free formula ensures nails remain healthy-looking while extending wear time.
Nail Prep
Nail Prep cleanses and conditions the nail plate, removing oils and debris for optimal polish adhesion. Enriched with Panthenol and Biotin, it strengthens nails while preparing them for a flawless application. This gluten-free formula ensures a smooth, hydrated base for long-lasting results.
Revive Solution
Revive restores dried-out lacquers and top coats by returning them to their original consistency. A few drops dissolve thickened formulas, extending product life without compromising quality. This solution maintains the integrity of Vb Cosmetics's quick-drying, chip-resistant performance.
People
Dr. Vivian Valenty
Founder and Executive Chair
Dr. Vivian Valenty, a bio-organic chemist with 35+ years of experience, founded Vb Cosmetics in 2007. She revolutionized nail care by creating the first nitrocellulose-free, non-toxic system. Her commitment to health and sustainability drives the brand's innovation and ethical practices.
Silva Nahabedian
Director Of Education
Silva Nahabedian, a nail care specialist with 29 years in the industry, leads Vb Cosmetics's educational initiatives. As a former celebrity technician, she champions the brand's hypoallergenic formulas and teaches application techniques that combine science and natural care for healthier nails.
Questions
Are Dazzle Dry products cruelty-free and vegan?
Yes, all Dazzle Dry products are cruelty-free, never tested on animals, and formulated without animal-derived ingredients.
How long does Dazzle Dry nail lacquer last?
When used as part of our 4-step system, Dazzle Dry provides chip-free wear for 7+ days.
Do I need a UV lamp for Dazzle Dry products?
No, Dazzle Dry air-dries in minutes without requiring UV lamps or fans for curing.
Are Dazzle Dry products safe for sensitive skin?
Yes, our hypoallergenic formulas are free from harsh chemicals and designed for even the most sensitive skin types.
Where are Dazzle Dry products manufactured?
All Dazzle Dry products are crafted in Chandler, Arizona, with a focus on sustainable and ethical practices.
