Business Details
47 Years
experience
Your Neighborhood Gift Store
Elam's Hallmark began in 1979 when Guy and Mary Elam opened their first Hallmark store in San Diego with the help of their daughter Christie. Over 49 years, the family-owned business has grown to operate 10 Gold Crown Hallmark stores across San Diego and Orange County. Our team, including Scott Elam and other family members, remains deeply committed to community service through Rotary involvement and charitable initiatives like the Cystic Fibrosis Foundation campaign. We prioritize customer relationships and employee well-being while maintaining a passion for retail excellence.Our Keepsake Ornament Club and Crown Rewards program offer unique benefits to collectors and loyal customers. With decades of combined experience in the gift retail industry, we combine tradition with innovation to serve local communities. Our dedication to quality products and personalized service has made us a trusted neighborhood destination. We actively support local causes and foster connections through events like our annual Ornament Premiere. This legacy of community focus and customer care continues to guide our operations today.
Services
Gift Shop
Keepsake Ornaments
Crown Rewards Program
Community Events
Employment Opportunities
Details
- Year established: 1979
Highlights and features
- We have over 49 years of experience in the gift retail industry
- Family-owned business with deep community roots
- Supports local charities through annual fundraising campaigns
- Offers exclusive Crown Rewards membership benefits
- Maintains a dedicated Keepsake Ornament Club for collectors
Services
Keepsake Ornaments
We offer an extensive selection of Hallmark Keepsake Ornaments, including exclusive releases and collector editions. Our annual Ornament Premiere and Debut events provide early access to new designs. Customers can create digital wish lists and receive personalized ornament recommendations from our knowledgeable staff.
Gift Shop
Our full-service gift shops feature greeting cards, wrapping supplies, and unique gifts for all occasions. We curate seasonal merchandise and specialty items to meet diverse customer needs. Our staff provides personalized gift recommendations and special order assistance for hard-to-find items.
Crown Rewards Program
This exclusive membership program offers bonus points on purchases, early access to sales, and special promotions. Members receive personalized offers and can participate in rewards events throughout the year. The program provides added value for frequent shoppers and collectors.
Community Events
We host annual fundraising campaigns like our Hearts for CF initiative supporting cystic fibrosis research. Seasonal events feature product showcases, artist meet-and-greets, and family-friendly activities. These gatherings strengthen community connections while supporting local causes.
Employment Opportunities
We offer retail positions with training in customer service and product knowledge. Employees gain experience in a family-owned business environment with opportunities for advancement. Our team benefits from participation in company events and community initiatives.
People
Guy Elam
Founder
Retail veteran with 49 years of experience who opened the first Hallmark store in 1979 after working with Target and FedMart. Continues active involvement in store operations and community service through Rotary.
Mary Elam
Co-Founder
Business partner with Guy Elam since 1979, helping establish the first store and supporting community initiatives. Her retail expertise and customer service focus contributed to the company's growth across Southern California.
Scott Elam
Manager
Third-generation leader involved in daily operations and community outreach. Oversees the local Magical Hallmark Memories Collectors Club and maintains family commitment to personalized customer service and charitable giving.
Questions
What makes Elam's Hallmark different from other gift stores?
We combine 49 years of family-owned tradition with personalized service and community focus. Our Keepsake Ornament Club and annual charity events create unique experiences for customers.
Do you offer special order services?
Yes, we assist with special orders and can help create digital wish lists through our Keepsake Ornament program. Visit any location for personalized assistance.
How can I join the Crown Rewards program?
Sign up at any Elam's Hallmark location or online. Membership provides exclusive deals, bonus points, and early access to sales events throughout the year.
What community initiatives do you support?
We actively support the Cystic Fibrosis Foundation through annual fundraising campaigns and host community events that bring local residents together for charitable causes.
Do you have employment opportunities available?
Yes, we offer retail positions with training in customer service and product knowledge. Employees work in a family-owned business environment with advancement opportunities.
