Business Details
Expert Golf Club Fitting & Equipment in Richmond, VA
Mulligan's Golf Shop Golf Shop is Richmond's premier destination for golf equipment and personalized club fitting services. Established by lifelong local golfers Jay Canada and Matt Rutherford, we combine decades of playing experience with cutting-edge technology like Trackman launch monitors to deliver precise outdoor fittings five days a week. Our team specializes in custom club matching using real ball flight analysis, shaft optimization, and comprehensive set makeup evaluations.Located at Bogey's Sports Park, we offer the widest selection of demo clubs in Virginia alongside expert regripping services and a curated inventory of new and pre-owned equipment. With over 8 years of dedicated service to the Richmond golf community, we maintain country club-level expertise while delivering big-box pricing and personalized attention to golfers of all skill levels.
Services
Club Fitting
Outdoor Fitting
Trackman Analysis
Club Regripping
Used Club Sales
Demo Days
Custom Sets
Equipment Consultation
Trade-In Services
Course Recommendations
Highlights and features
- We offer outdoor club fitting with Trackman launch monitor technology
- Our staff includes NCAA collegiate golfers with local course expertise
- We provide same-day regripping and 24-hour fitting report delivery
- We maintain Virginia's largest selection of demo clubs for real-world testing
- Our custom set makeup analysis optimizes your entire bag configuration
What people say
Top-notch fitting experience
Expert staff knowledge
Real outdoor ball flight testing
Best trade-in value
Personalized equipment matching
Services
Club Fitting
Our expert club fitting service combines Trackman launch monitor data with real outdoor ball flight analysis to optimize your equipment specifications. We evaluate shaft flex, lie angle, grip size, and set composition through hands-on testing at Bogey's Sports Park driving range. This personalized process helps golfers of all skill levels achieve measurable improvements in distance control and shot accuracy.
Outdoor Fitting
Experience the only authorized outdoor club fitting service in Central Virginia using actual ball flight conditions. Unlike indoor simulators, our outdoor evaluations at Bogey's Sports Park provide authentic feedback on trajectory, spin rates, and carry distances. This real-world testing environment ensures your equipment performs optimally under actual playing conditions across Virginia's diverse golf courses.
Trackman Technology
We utilize Trackman's advanced Doppler radar system to capture 26 data points per swing during fittings. This technology precisely measures club head speed, ball speed, spin rates, and launch angles to identify optimal equipment specifications. Each session includes a comprehensive digital report detailing performance metrics and equipment recommendations for immediate implementation.
Club Regripping
Our regripping service accommodates all major grip brands including Golf Pride, Lamkin, and Winn. We maintain quick turnaround times with most jobs completed within 24 hours, often while you practice on our outdoor range. The service includes professional installation of standard and specialty grips with expert advice on optimal grip size and texture for your playing style.
Demo Days
Monthly manufacturer-hosted demo events feature the latest clubs from Srixon, Callaway, Cobra, and XXIO. These hands-on sessions allow testing of current models under real playing conditions with expert guidance from factory representatives. Participants receive special pricing opportunities and personalized equipment comparisons during these interactive outdoor events.
People
Jay Canada
Co-Owner
Richmond native and former NCAA golfer at Christopher Newport University with 15+ years of retail golf experience. Combines collegiate playing expertise with technical knowledge of club fitting science to deliver personalized equipment solutions for Virginia golfers.
Matt Rutherford
Co-Owner
Lifelong Richmond golfer with NCAA playing experience at Ferrum College. Specializes in equipment technology trends and shaft optimization. Provides expert consultation on club specifications matched to individual swing characteristics and local course conditions.
Questions
What makes outdoor club fitting better than indoor sessions?
Outdoor fitting provides real ball flight data under actual playing conditions. This allows precise evaluation of trajectory, wind effects, and true distance performance that indoor simulators cannot replicate.
Do you offer club fitting appointments outside scheduled demo days?
Yes, we provide personalized club fitting sessions five days a week. Our outdoor fitting facility at Bogey's Sports Park remains available for individual appointments beyond scheduled manufacturer events.
Can I test multiple club brands during one fitting session?
Our fittings include access to all major manufacturers' demo clubs. You can compare performance between brands using Trackman data and real-world testing to find optimal equipment matches.
What payment methods do you accept?
We accept major credit cards, cash, and check payments for equipment purchases and fitting services. Special financing options may be available through select manufacturer promotions.
How do trade-ins work at Mulligan's?
We offer competitive trade-in values for used golf clubs. Equipment evaluations consider current market value, condition, and demand. Trade credits can be applied toward new club purchases or fitting services.
Do you provide fitting reports after sessions?
Yes, each fitting generates a comprehensive digital report containing performance metrics, equipment specifications, and purchase recommendations. Reports are delivered via email for future reference.