Business Details
21 Years
experience
Award-Winning Interior Design Services in Richmond
Redefine Design has been transforming residential spaces in Richmond, VA since 2005. Our approach combines your personal style with professional expertise to create functional, aesthetically pleasing environments. With a focus on both innovation and practicality, we specialize in full-service interior design, space planning, and home staging solutions. Our team, led by award-winning designer Sherri Flemer, has earned consistent recognition including multiple Best of Houzz awards since 2015. We pride ourselves on delivering personalized service that respects your budget while exceeding expectations through meticulous attention to detail in every project. 
Services
Full-Service Interior Design
Room Layout Planning
Paint Color Consultation
Furniture Selection
Window Treatments
Details
- Year established: 2005
Highlights and features
- 20+ years of professional interior design experience since 2005
- Personalized approach combining client preferences with expert guidance
- Consistent Best of Houzz winner for design excellence
- Specializes in maximizing existing home features with creative solutions
- Proven track record transforming over 15+ homes in Richmond area
Associations and certifications
- Best of Houzz
What people say
Breathtaking results
Within our budget
Five stars
Excellent choices
Perfect for us
Services
Full-Service Interior Design
Our full-service interior design offering transforms living spaces through complete design solutions. From initial concept to final installation, we handle space planning, material selection, and implementation. Clients benefit from personalized design schemes that reflect their lifestyle while maximizing functionality and aesthetic appeal.
Room Layout Planning
Professional room layout services optimize spatial functionality and flow. We analyze existing configurations and create customized floor plans that enhance usability while maintaining stylistic coherence. This service ensures optimal furniture placement and traffic patterns in residential spaces.
Paint Color Consultation
Expert paint color consultation services help clients choose ideal color palettes for their homes. We consider architectural style, natural lighting, and personal preferences to recommend cohesive color schemes that enhance each space's unique characteristics.
Furniture Selection
Custom furniture selection services combine timeless pieces with contemporary elements. We source both new and existing items to create curated spaces that reflect client tastes while ensuring proper scale, proportion, and functional placement.
Window Treatments
Custom window treatment solutions enhance both aesthetics and functionality. We offer tailored options including drapery, shades, and blinds that complement interior design schemes while addressing light control, privacy, and energy efficiency needs.
People
Sherri Flemer
Owner
Sherri Flemer, owner of Redefine Design, has specialized in residential interior design since 2005. With multiple Best of Houzz awards, she combines creative vision with practical solutions to transform living spaces while maintaining client budgets.
Questions
What interior design services do you offer?
We provide full-service interior design, room layout planning, paint color consultations, furniture selection, and window treatment solutions for residential properties.
How does your design process work?
Our process begins with an initial consultation to understand your needs, followed by concept development, material selection, and implementation of the final design plan.
Which areas do you serve?
We serve Richmond, Short Pump, Glen Allen, Hanover, Henrico, Manakin, and Goochland areas of Virginia.
Can you work within specific budgets?
Yes, we create customized design solutions tailored to your budget while maintaining high-quality results through strategic material and furnishing selections.
What's your turnaround time for projects?
Project timelines vary by scope but typically range from several weeks for small spaces to multiple months for whole-home transformations.
