Lambert Edwards & Associates

Business Details

27 Years

experience

Strategic Communications Services in Grand Rapids, MI

Lambert Edwards & Associates is a strategic communications firm with over 25 years of experience delivering measurable business outcomes through public relations, investor relations, and integrated marketing. Founded in 1999, we combine global creativity with data-driven insights to enhance brand visibility, drive growth, and protect reputations for clients across diverse industries. Our team of seasoned professionals specializes in crafting narratives that resonate with target audiences, leveraging deep expertise in capital markets, crisis management, and digital storytelling.

As part of LLYC, we now operate with an expanded global footprint and unified culture, serving clients from offices in Grand Rapids, Detroit, St. Louis, Phoenix, New York, and Miami. Our proven track record includes award-winning campaigns for Fortune 500 companies, private equity firms, and emerging brands, demonstrating our ability to navigate complexity and deliver results in dynamic market environments.

Services

Public Relations Investor Relations Market Research Digital Marketing Brand Strategy Crisis Management Content Creation Corporate Communications Social Media Strategy Reputation Management

Details

Year established: 1999

Highlights and features

25+ years of experience in strategic communications and investor relations
Global reach through LLYC and PROI Worldwide partnerships
Data-driven strategies tailored to client-specific business objectives
Award-winning crisis management and reputation protection expertise
Integrated approach combining PR, marketing, and capital markets insight

What people say

Strategic expertise Global reach Successful outcomes Award-winning campaigns Data-driven insights

Website

Update Listing

Services

Public Relations

Our public relations services craft compelling narratives to enhance brand visibility and credibility. We develop tailored media strategies, manage press relations, and execute campaigns that position clients as industry leaders. With expertise in crisis communication and stakeholder engagement, we protect reputations and drive measurable business impact through traditional and digital media channels.

Investor Relations

We specialize in creating transparent communication strategies between companies and financial stakeholders. Our services include earnings guidance, shareholder messaging, and capital markets positioning. With former Wall Street professionals on staff, we help clients navigate complex financial landscapes, improve analyst relationships, and execute successful IPO or M&A communications strategies that build investor confidence.

Market Research

Our market research division combines data science with communication expertise to uncover actionable business insights. We conduct quantitative and qualitative research to understand audience behaviors, test messaging effectiveness, and identify market opportunities. This intelligence informs strategic decisions across branding, product launches, and campaign optimization, ensuring data-backed approaches to client challenges.

Crisis Management

We develop proactive crisis preparedness plans and execute rapid response strategies during reputational threats. Our team of former journalists and communications experts manages media inquiries, crafts consistent messaging, and coordinates stakeholder communications. Through scenario planning and real-time response, we minimize damage and restore brand trust during high-pressure situations across all industry sectors.

Digital Marketing

Our digital marketing services integrate social media, content marketing, and paid advertising to amplify brand messages. We create data-driven campaigns that boost online engagement, generate leads, and improve search visibility. With expertise in analytics and conversion optimization, we ensure digital efforts align with broader business objectives while maintaining consistent brand voice across all platforms.

People

Jeff Lambert

U.S. Executive Chairman

Founded Lambert Edwards & Associates at 26 and led 25 years of growth to become Michigan's largest PR firm. Brings strategic vision and industry leadership to client engagements.

Mike Houston

U.S. CEO

20-year veteran of Lambert with expertise in investor relations and integrated marketing. Oversees firm operations and strategic direction across all service lines.

Don Hunt

Corporate Affairs U.S. Lead

25+ years of integrated communications experience. Specializes in public relations strategy and private equity client service with a focus on measurable business outcomes.

Michelle Olson

U.S. Chief Client Officer

35+ years in PR and marketing. Expert in corporate communications and issues management across aerospace, defense, and advanced air mobility sectors.

Jennifer Hurson

Managing Director

Specializes in capital markets communications. Develops strategic programs for private equity firms focusing on M&A, fundraising, and industry recognition initiatives.

Questions

What industries does Lambert Global specialize in?

We serve aerospace & defense, automotive, consumer brands, healthcare, private equity, and advanced air mobility sectors with tailored communications strategies.

How does Lambert handle crisis communications?

Our crisis team uses media relations expertise and proactive planning to protect reputations through consistent messaging and rapid response protocols during emergencies.

Can Lambert support international clients?

Yes, as part of LLYC and PROI Worldwide, we offer global reach with local market expertise across 60 countries through 3,200+ communications professionals.

What sets Lambert apart from other PR firms?

Our unique combination of Wall Street experience, data-driven approach, and integrated marketing-PR strategy delivers measurable business outcomes beyond traditional PR metrics.

Do you work with both established and emerging companies?

Yes, we partner with Fortune 500 corporations, private equity firms, and growth-stage companies needing strategic communications support for market entry or expansion.

How do you measure campaign success?

We use analytics dashboards tracking media impressions, sentiment analysis, lead generation, and business metrics aligned with each client's specific objectives.