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Business Details
23 Years
experience
Trusted Commercial Bridge Loan Solutions
W Financial was founded in 2003 by seasoned real estate professionals with over 30 years of combined experience in originating and servicing bridge loans. Our 22-year track record demonstrates our ability to provide capital for property acquisitions, renovations, partner buyouts, and time-sensitive special situation financing. We specialize in complex, time-critical transactions ranging from $1 million to $50 million nationwide, having closed over $2.5 billion in loans. Our team's expertise lies in identifying hidden value in transactions and structuring deals that offer speed and certainty of execution. We operate in major markets including New York, Florida, California, and Texas, serving repeat borrowers who rely on our swift analysis and closing capabilities.

Our bridge loans facilitate purchases of distressed properties, refinancing of existing debt, and stabilization of assets prior to conventional financing. We ensure every loan includes viable exit strategies through conventional refinancing or property sales. Our leadership team includes industry veterans recognized for their advisory and lending expertise, with Gregg Winter bringing 29 years of real estate experience and David Heiden contributing 30+ years of property analysis expertise. We maintain strong relationships with 700+ investors and prioritize transparent communication throughout the lending process. Our commitment to client success spans both short-term transactions and long-term strategic goals.
Services
Bridge Loans Multifamily Financing Development Site Loans Special Situation Financing Property Renovation Loans Partner Buyout Financing Time-Sensitive Acquisition Loans Exit Strategy Planning Condominium Unit Packages Mixed-Use Property Loans
Details
  • Year established: 2003
Highlights and features
  • We have closed $2.5+ billion in commercial bridge loans over 22 years
  • Our team includes real estate professionals with 30+ years of industry experience
  • Specialize in time-sensitive deals requiring rapid execution nationwide
  • Provide clear exit strategies for every bridge loan transaction
  • Maintain 700+ investor relationships for robust funding capabilities
Services
Bridge Loans
Our bridge loans provide immediate capital for commercial real estate transactions ranging from $1 million to $50 million. These short-term solutions help investors acquire distressed properties, refinance existing debt, or execute time-sensitive deals. With nationwide coverage and rapid approval processes, our bridge loans include structured exit strategies for conventional refinancing or property sales.
Multifamily Financing
We specialize in financing multifamily properties including apartment complexes and condominium units. Our loans support acquisitions, renovations, and stabilization of income-producing properties. Recent transactions include $15.475 million financing for a 120-unit Connecticut property and $13.6 million for a Florida development site.
Special Situation Financing
Our expertise lies in structuring loans for unusual or complex real estate scenarios. We analyze unique opportunities that traditional lenders may avoid, providing tailored solutions for partner buyouts, property assemblages, and distressed asset acquisitions. Our team identifies hidden value in challenging transactions.
Development Site Loans
We provide bridge financing for development sites requiring rapid acquisition or capital infusion. Recent loans include $27 million for a Queens development site and $13.6 million for a Fort Lauderdale project. Our financing helps developers secure properties before securing long-term bank loans.
Exit Strategy Planning
Every bridge loan includes comprehensive exit strategy planning. We work with borrowers to establish viable pathways for conventional refinancing or property sales. Our approach ensures borrowers can transition smoothly from short-term bridge financing to permanent capital solutions.
People
Gregg Winter
Founder & Managing Partner
Gregg Winter founded W Financial in 2003 after 14 years syndicating mortgage loans. With 29 years of real estate experience, he leads lending strategy and serves on the Real Estate Board of New York's Finance Committee.
David M. Heiden
Managing Partner
David Heiden oversees loan origination with 30+ years of real estate analysis experience. He holds a Master's in Real Estate from NYU and previously served as Vice President at BRT Realty Trust and GMAC Commercial Mortgage.
Marc L. Bailin
Co-founder & Partner
Marc Bailin co-founded W Financial with 35+ years of real estate investment experience. He combines legal expertise as a partner at Rubin & Bailin, LLP with practical lending experience in complex financing transactions.
Jarret Schochet
Senior Loan Officer
Jarret Schochet brings 17 years of real estate experience to loan analysis and underwriting. With expertise in acquisitions and property management, he holds a Master's in Real Estate from NYU and previously worked at Metrovest Equities.
Adam Windwer
Chief Financial Officer
Adam Windwer manages financial operations with 20+ years of accounting experience. A Certified Public Accountant, he previously advised complex investments at Marcum LLP before joining W Financial in 2014.
Questions
What loan amounts do you offer?
We provide bridge loans ranging from $1 million to $50 million for commercial real estate transactions.
How quickly can you close a loan?
Our streamlined process enables rapid execution for time-sensitive deals, with closing timelines tailored to transaction urgency.
What property types do you finance?
We finance multifamily properties, commercial buildings, development sites, mixed-use properties, and special situation assets nationwide.
Do you require exit strategies?
Yes, we structure every bridge loan with clear exit strategies through conventional refinancing or property sales.
What markets do you operate in?
We actively lend in New York, Florida, California, Texas, Illinois, North Carolina, and other major U.S. markets.
How do I apply for financing?
Contact our loan team at (212) 684-2283 or submit your proposal through our website for immediate review.